Our International Audience Measurement Solutions
MetricLine deploys the technologies and methodologies developed by Médiamétrie to meet the audience measurement needs of international markets. Its solutions cover television, radio and cross-platform media consumption.
Trusted expertise deployed across four continents
For more than ten years, Médiamétrie has been supporting research institutes and broadcasters around the world with its audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more expertise. From in-home TV audience measurement technology to cross-platform portable measurement solutions, as well as radio audience measurement services in Sub-Saharan Africa, our solutions address a wide range of market needs.
TVM3 – The benchmark for in-home television audience measurement
TVM3 is the fixed audience meter audience meter A device for measuring the audience of radio or television programmes. Audience meters automatically register whenever a TV or radio is switched on or off, as well as each change of channel, and each time recorded content is played on the decoder, or catch-up / preview services are viewed. They also allow for individual audience measurement via a remote control with push buttons; each member of the household has their own button which they use to state their presence in the room. The audience meter is connected via the telephone network to a computer that collects and processes the data gathered. Find out more developed by Médiamétrie to passively and continuously measure television and SVOD viewing within panel panel A sample from which information is collected over time. It can be questioned several times at regular intervals. This method is pertinent for studying changes in behaviour. The sample can be questioned continuously: - either: each individual in the panel is asked to fill in a daily questionnaire relating to the subject of the study. This is the case for the Radio panel. - or the information is recorded and returned regularly. This is the case for the Médiamat panel. This method is pertinent for understanding behavioural patterns and their changes if the panel lasts long enough. Find out more households.
Reliable, scalable and eco-designed, it forms the technological backbone of television audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more in France (Médiamat) and Morocco, where it is deployed by our subsidiary Marocmétrie.
Deployed in:
France (Médiamat)
Morocco (Marocmétrie)
RateOnAir – TV and radio audience measurement everywhere, across all platforms
The RateOnAir wearable meter meter Measurement software installed on computers, smartphones or tablets of panellists in order to collect, with their consent, all of their surfing paths on computers, mobiles or tablets making it possible to produce the Internet audience measurement. Find out more measures television and radio audiences regardless of where consumption takes place, whether at home, out of home out of home Since 30 March 2020, for individuals aged 15 years and older, Médiamat has included the audience of television programmes viewed outside the home and whilst on the move on television sets, computers, smartphones and tablets. This includes, for example, audience viewing with relatives or friends, or else in a second home, hotel, holiday rental, workplace, bar, restaurant, train station, airport, public place, car, train, bus, etc. Find out more or in the car, and across all listening and viewing platforms.
Lightweight, autonomous and connected, it relies on the Osmium back-office platform for secure SaaS-based management.
Beyond France, RateOnAir is deployed internationally through our partnership with Kantar:
Radio
- Sweden
- Denmark
- Türkiye
Out-of-home TV
- Norway
Radio Audience Measurement in Sub-Saharan Africa
Médiamétrie produces and markets radio audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more services in seven Sub-Saharan African countries, using a declarative methodology tailored to each local market.
In four countries, audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more data data Digital data Find out more is enhanced every month using return-path data from pay-TV subscribers.
Monthly reports:
- Gabon
- Cameroon
- Guinea
- Benin
Annual reporting:
- Senegal
- Democratic Republic of the Congo
- Rwanda
Our MetricLine teams support you in defining and deploying the solution best suited to your market and audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more objectives.