The industry-standard portable Audience Meter for individual audience measurement

Dans un contexte de fragmentation des usages média, marqué par la multiplication des, Médiamétrie a développé RateOnAir v3®, un audimètre audimètre Appareil permettant de mesurer l'audience des programmes de radio ou de télévision. Les audimètres prennent en compte automatiquement toute opération d'allumage et d'extinction des postes, de changement de chaîne, de lecture de contenus enregistrés sur le décodeur ou de services de replay/preview. Ils permettent aussi une mesure de l'audience individuelle grâce à une télécommande à bouton-poussoir, chaque membre du foyer disposant de sa propre touche pour déclarer sa présence dans la pièce. L'audimètre est relié par le réseau téléphonique à un ordinateur qui collecte et traite les données recueillies. Find out more portable de nouvelle génération. Ce dispositif permet de mesurer les comportements d’écoute et d’exposition dans les usages du quotidien, au plus près de la réalité des individus. 

Porté directement par le panéliste et connecté à un écosystème technique complet, RateOnAir v3® s’inscrit dans une logique de mesure individuelle, continue et multi-contextes. Il s’appuie sur la plateforme Osmium©, qui centralise, traite et pilote les données collectées afin de garantir leur fiabilité et leur exploitabilité à grande échelle

RateOnAir v3® is a connected wearable device comparable to a smartwatch. Lightweight, discreet and comfortable, it accompanies panellists throughout their daily activities, wherever they are. Unlike fixed household household In the statistical sense of the term, a household refers to all occupants of the same dwelling, whether they are related or not. A household may be composed of a single person. Household populations therefore effectively exclude some communities (workers' hostels, retirement homes, university residences, prisons, etc.), the homeless, seamen and people living in mobile homes. Find out more meters, it captures individual media consumption beyond the home.

By measuring exposure both at home and on the move, across all screens and devices, RateOnAir v3® supports a truly people-centric approach to audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more . This capability is essential for understanding behaviour in today’s fragmented media landscape.

Beyond the wearable device, RateOnAir v3® is part of a comprehensive technical architecture that covers the entire data data Digital data Find out more collection, transmission, and processing processing Means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction Find out more chain. Each panellist has a docking station that both charges the device and collects data via Bluetooth Bluetooth A wireless digital data transfer technology with a range in the tens of metres. Speeds can reach a few Mbps. Find out more , before transmitting it securely via a mobile network or Wi-Fi, depending on the situation.

Data is processed several times a day to ensure it remains up-to-date. The device runs on Zephyr, an operating system designed for connected devices, and receives remote updates, allowing new features to be integrated without field field All the operations that structure the work of interviewers: description of the interviewees, instructions for choosing the interviewees, quotas, administering the questionnaire, quality controls, etc. The entire physical system (rooms, personal computers, telephones, etc.) used for telephone surveys, and the related organisation is called the “telephone field”. Find out more intervention. This architecture ensures scalability scalability In hardware and software computing systems, as well as in telecommunications, scalability refers to the capability of a product to adapt to a change in the magnitude of demand (increase in load), in particular its ability to maintain its functionalities and performance in the event of high demand. Find out more and long-term performance.

Osmium©: the central data processing platform

Osmium© is the heart of the system. This Cloud Cloud Cloud computing is an infrastructure in which computing power and storage are managed by remote servers which users connect to via a secure internet link. Find out more platform ensures secure data collection, processing, continuous quality control control All the operations implemented to verify the quality of information gathering: the work of the interviewers, the participation of the interviewees, progress against objectives, etc. Find out more , and operational monitoring.

It also enables tracking tracking Activity which aims to measure the profile of a visitor to a website, their browsing path, interests, origin in the network, etc., in order to tailor content to them. Find out more of panellists, control of wear conditions, and analysis of usage signals. By transforming raw data into reliable and actionable insights, Osmium© plays a key role in producing Audience Measurement Audience Measurement Quantitative study of the frequency of use of media. Find out more that complies with industry benchmark standards.

The RateOnAir v3® was designed to encourage everyday use. The device takes the form of a lightweight, waterproof, and comfortable connected wristband, suitable for extended wear. A variety of accessories allow panellists to customize the device to their preferences.

These design choices encourage continuous wear, enhance the user experience, and help reduce churn. Panellist feedback confirms a high level of satisfaction satisfaction An area of study into consumer behaviour that aims to define the satisfaction or appreciation experienced by the user of a good, a product, or a service. Two complementary approaches are distinguished: understanding the process of forming satisfaction on one hand, and measuring the satisfaction on the other. Find out more as well as a significant increase in wear time compared to previous generations.