TVM3: Médiamétrie's Audience Meter for Home TV Measurement

An Audience Meter Audience Meter A device for measuring the audience of radio or television programmes. Audience meters automatically register whenever a TV or radio is switched on or off, as well as each change of channel, and each time recorded content is played on the decoder, or catch-up / preview services are viewed. They also allow for individual audience measurement via a remote control with push buttons; each member of the household has their own button which they use to state their presence in the room. The audience meter is connected via the telephone network to a computer that collects and processes the data gathered. Find out more is a technology-driven device used to measure audiences for audiovisual content. It identifies what is being viewed, whether channels, programmes or on-demand content, and links this exposure to the individuals watching.

Audience Audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more Meters use advanced Audio Content Recognition (ACR) technologies to identify the audiovisual content being viewed. They are designed to recognise channels and programmes, measure viewing duration, identify exposed individuals and automatically transmit measurement data data Digital data Find out more in a secure manner.

Two main types of audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more devices are used. Fixed meters, such as TVM3, are installed in panel panel A sample from which information is collected over time. It can be questioned several times at regular intervals. This method is pertinent for studying changes in behaviour. The sample can be questioned continuously: - either: each individual in the panel is asked to fill in a daily questionnaire relating to the subject of the study. This is the case for the Radio panel. - or the information is recorded and returned regularly. This is the case for the Médiamat panel. This method is pertinent for understanding behavioural patterns and their changes if the panel lasts long enough. Find out more households to measure television viewing on each TV set. Portable meters, such as RateOnAir, measure exposure to audiovisual content across multiple locations, environments and screens.

Le TVM3 intègre des technologies ACR (Audio Content Recognition) permettant l’identification automatique des contenus audiovisuels. Il est compatible avec deux approches complémentaires : le watermarking watermarking Technologie utilisée pour la mesure d'audience de la télévision et de la radio. Le watermarking consiste à insérer une marque (un son) inaudible à l'oreille humaine, dans les émissions. Cette marque contient l'identification de la chaîne qui diffuse le programme et des repères réguliers sur l'heure de diffusion. Les audimètres installés chez les panélistes reconnaissent ces informations. Find out more audio, qui repose sur un marquage inaudible intégré au signal, et le fingerprinting fingerprinting Technologie d'identification de contenus audiovisuels. Elle consiste à "prélever" un morceau de contenu visionné ou entendu sur une plateforme quelle qu'elle soit, puis de le comparer avec une base de données de référence contenant tous les extraits des programmes d'une chaîne ou d'un catalogue de programmes. Si ce "prélèvement" s'avère appartenir à cette base de données, alors le contenu dont il provient est identifié. Find out more audio, fondé sur l’empreinte acoustique du contenu. Ces technologies peuvent être utilisées indépendamment ou conjointement, afin de renforcer la fiabilité et le périmètre de détection. 

Pour garantir une captation robuste dans différents contextes d’écoute, plusieurs modes de capture audio sont disponibles : microphone interne, microphone externe positionné sur le haut-parleur ou connexion audio directe au téléviseur. 

The TVM3 includes a feature designed to detect the TV’s status using a TV On/Off sensor. The sensor precisely distinguishes active viewing periods from standby or powered-off states. Installed between the power power Indicator for evaluating formats in the context of a media plan. This is the prioritisation of formats according to their target audience. Find out more outlet and the TV, it communicates with the Audience Meter Audience Meter A device for measuring the audience of radio or television programmes. Audience meters automatically register whenever a TV or radio is switched on or off, as well as each change of channel, and each time recorded content is played on the decoder, or catch-up / preview services are viewed. They also allow for individual audience measurement via a remote control with push buttons; each member of the household has their own button which they use to state their presence in the room. The audience meter is connected via the telephone network to a computer that collects and processes the data gathered. Find out more via Bluetooth Bluetooth A wireless digital data transfer technology with a range in the tens of metres. Speeds can reach a few Mbps. Find out more Low Energy (BLE) or a USB connection, depending on the configuration.

Reliable identification of individuals present

Beyond content measurement, the TVM3 identifies exposed individuals using a dedicated remote control control All the operations implemented to verify the quality of information gathering: the work of the interviewers, the participation of the interviewees, progress against objectives, etc. Find out more , the Remote Control Unit (RCU). Each household household In the statistical sense of the term, a household refers to all occupants of the same dwelling, whether they are related or not. A household may be composed of a single person. Household populations therefore effectively exclude some communities (workers' hostels, retirement homes, university residences, prisons, etc.), the homeless, seamen and people living in mobile homes. Find out more member is assigned a dedicated button, allowing them to indicate when they enter or leave the room where the monitored television is located. Guests can also be registered via self-reported information,