Audiences and Results TV, Video Worldwide

Glance brings global audience intelligence to MIPJUNIOR and MIPCOM 2026
 

Today, the leader in TV and video market intelligence, Glance, revealed details about its upcoming keynote sessions at MIPJUNIOR 2026 and MIPCOM 2026 in Cannes this October. 
 

Drawing on its unparalleled access to global audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more data data Digital data Find out more , Glance will deliver two keynote presentations, the first exploring ‘Next-Gen Viewing: Trends Shaping Children’s Content’ and the second on ‘Unlocking Audience & Content Dynamics: Who’s Watching, What, How and Why?’. The team will be examining the latest viewing patterns and content trends to help industry professionals navigate today’s fast-moving TV market.
 

MIPJUNIOR

Glance will kick off its participation in the conference circuit at MIPJUNIOR 2026, the world’s leading kids’ conference and networking market, with a 20-minute keynote on Saturday 10 October from 09:50 to 10:10am at the Palais des Festivals, Cannes. The session on ‘Next-Gen Viewing: Trends Shaping Children’s Content’ will explore why young people are passionate about stories and the way they engage with content continues to evolve. 
 
In this exclusive session, Glance’s International Research Manager, Romy Nicolas will use audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more data data Digital data Find out more to unpack the success of standout children’s series and multiplatform strategies. She will spotlight programmes from around the world that have struck a chord with young audiences, alongside compelling upcoming projects that hint at the next big trends. Blending insight and inspiration, this session reveals the numbers behind the hits and the creative shifts shaping the future of kids’ content.
 

MIPCOM 2026

Senior-Vice-President, Frédéric Vaulpré, and Head of Research and Client Experience, Candice Alessandra will then take to the Grand Auditorium Auditorium A quantitative study for which the interviewees are brought together in the same place to respond simultaneously to identical questions. This approach makes it possible, for example, to test how much they like programmes or music tracks. Find out more stage at MIPCOM 2026 with a 45-minute keynote on Monday 12 October from 09:00 to 09:45am, also at the Palais des Festivals, Cannes. 
 
The session ‘Unlocking Audience & Content Dynamics: Who is Watching, What, How and Why?’ will examine whether years of explosive content expansion have given way to a maturity phase, how long-tail viewing is reshaping the value of a broadcast broadcast A mode of transmission whereby a transmitter sends the same audio and video stream to many receivers within a coverage area. In the context of computer networks, broadcast mode is contrasted with “multicast” and “unicast” modes, which respectively refer to the transmission of a stream to a given group of recipient devices and to a single recipient device. OR : Putting a show or a programme on television or radio. This term refers to a programme that is broadcast live as opposed to on-demand. Find out more and whether streamers are taking advantage of broadcasters' challenges. 
 
The session will tackle one of the industry's most urgent questions: in an era of maturity and a great TV and streaming streaming A technical method of digitally transmitting data to enable the playback of a continuous flow of video and audio material. Unlike terrestrial or satellite TV broadcasting, this technology requires a two-way network (internet) to send periodic requests to the streaming server in order to receive video or audio micro-files. Find out more reset, who is really winning the attention war? Vaulpré will explore what is driving Netflix consumption, how YouTube differs fundamentally from premium services and whether sports rights are becoming the ultimate battleground for audience attention.
He will look to answer key questions including: what are the biggest market-moving events between now and the end of the year? And, which upcoming titles have the greatest potential to reshape audience behaviour over the next few months?
 
Alessandra will share a complementary content perspective, and delve into the key trends shaping Scripted and Unscripted content, opening with the series that have travelled the furthest over the past year. These trends reflect today’s social and political landscape, while showing how TV programmes continue to reinvent themselves through the creator economy economy Indicator for evaluating formats in the context of a media plan. This is the prioritisation of formats according to their cost per thousand or another economic indicator. Find out more and the growing hybridisation hybridisation In statistics, this is an approach that involves mixing two data sources which differ both in nature and in level in order to create a third, richer or more detailed one. Find out more of genres. 
 
Both sessions will focus on the most pressing questions facing the industry today: who is watching, what they are watching, how they are watching it and why certain content continues to resonate. Attendees will leave with actionable insights rooted in the very latest viewing data, updated to reflect current market realities.
 
Glance delivers official ratings for more than 7,000 channels, working with more than 70 data providers and 170 major clients, streaming services and production studios worldwide to turn complex audience data into actionable insights. Its team of experts analyse audience viewing data, for a variety of clients across the globe, using robust methodologies.