Audiences and Results Internet

Internet Audiences: Key metrics, unique visitors and trends to help you understand online audience behaviours.

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Total Internet Audience in France in April 2026

In April 2026, 56.3 million people went online during the month, representing 96% of French people aged 11 and older. Each day, 50.3 million of them surfed the Internet.

On average average The average is one of the most important statistical indicators for a set of numbers. By default, it is the arithmetic mean, calculated by adding the values in the set and then dividing that sum by the number of values. Find out more , French people aged 11 and older spent 3 hours and 20 minutes per day on the Internet.

 

Top 50 Most-Visited Groups in France

Ranking based on the “Monthly Unique Visitors” metric

Groupe (P) Visiteurs Uniques par mois Visiteurs Uniques moyens par jour
Google 55 849 000 47 136 000
Meta Platforms 54 752 000 45 228 000
Microsoft 44 970 000 18 977 000
Amazon 42 180 000 10 927 000
WEB66 35 602 000 9 562 000
La Poste 33 268 000 7 534 000
Louis Hachette Group 32 332 000 6 366 000
Groupe Figaro 32 285 000 6 528 000
Adevinta 32 188 000 8 484 000
ReWorld Media 31 599 000 4 749 000
Wikimedia Foundation 31 082 000 4 685 000
Groupe Auchan 28 786 000 3 672 000
Apple Inc. 28 262 000 12 279 000
Doctolib 28 102 000 3 830 000
francetélévisions 27 592 000 4 900 000
OpenAI 27 438 000 7 986 000
Snap Inc. 27 000 000 20 666 000
Bytedance 26 781 000 10 946 000
Groupe Canal+ 26 399 000 3 767 000
Ministere de l Economie et des Finances 26 158 000 2 363 000
Gouvernement Francais 25 177 000 2 374 000
Webedia 24 938 000 3 028 000
Groupe Credit Agricole 24 920 000 7 260 000
Assurance Maladie 24 456 000 2 455 000
Orange 23 891 000 8 888 000
Booking Holdings 23 564 000 2 561 000
PDD Holdings 22 755 000 5 613 000
CMA Media 20 850 000 3 408 000
E.Leclerc 20 427 000 3 174 000
Groupe Fnac Darty 20 198 000 1 575 000
Samsung Group 20 178 000 6 933 000
Vinted 20 086 000 6 323 000
Groupe Les Echos - Le Parisien 20 052 000 2 794 000
Groupe Le Monde 19 944 000 3 853 000
Spotify 19 752 000 6 891 000
Carrefour 19 692 000 2 750 000
Radio France 19 467 000 2 613 000
PayPal 19 123 000 1 843 000
Societe Generale 19 097 000 5 178 000
NetFlix 18 512 000 4 534 000
Lidl+Schwarz 18 468 000 2 651 000
Yahoo 18 232 000 5 506 000
Publihebdos 18 174 000 2 557 000
Altice France 17 940 000 3 855 000
SNCF France 17 542 000 2 197 000
Roadget Business 17 526 000 4 152 000
Credit Mutuel 17 016 000 4 470 000
20 Minutes France 16 689 000 2 225 000
Groupe Ouest France 16 674 000 1 471 000
Groupe TF1 16 244 000 2 041 000
Groupe (P) Visiteurs Uniques par mois % des VU ayant utilisé l’ordinateur % des VU ayant utilisé les écrans mobiles
Google 55 849 000 56,9 97,6
Meta Platforms 54 752 000 30,7 98,6
Microsoft 44 970 000 52,5 82,9
Amazon 42 180 000 35,5 88,3
WEB66 35 602 000 23,3 91,3
La Poste 33 268 000 37,6 80,8
Louis Hachette Group 32 332 000 25,4 89,4
Groupe Figaro 32 285 000 27,9 87,8
Adevinta 32 188 000 25,1 88,1
ReWorld Media 31 599 000 18,4 93,1
Wikimedia Foundation 31 082 000 26,2 86,9
Groupe Auchan 28 786 000 31,6 83,4
Apple Inc. 28 262 000 10,4 94,3
Doctolib 28 102 000 23,0 89,0
francetélévisions 27 592 000 23,2 88,6
OpenAI 27 438 000 23,9 89,1
Snap Inc. 27 000 000 1,5 99,4
Bytedance 26 781 000 12,0 92,7
Groupe Canal+ 26 399 000 17,6 91,0
Ministere de l Economie et des Finances 26 158 000 57,9 60,3
Gouvernement Francais 25 177 000 40,4 74,5
Webedia 24 938 000 22,2 86,9
Groupe Credit Agricole 24 920 000 30,1 81,6
Assurance Maladie 24 456 000 42,2 74,4
Orange 23 891 000 34,1 81,3
Booking Holdings 23 564 000 30,5 80,7
PDD Holdings 22 755 000 12,1 92,6
CMA Media 20 850 000 19,3 89,0
E.Leclerc 20 427 000 23,4 84,4
Groupe Fnac Darty 20 198 000 30,9 79,1
Samsung Group 20 178 000 5,5 96,2
Vinted 20 086 000 12,7 92,3
Groupe Les Echos - Le Parisien 20 052 000 15,4 90,8
Groupe Le Monde 19 944 000 24,0 86,4
Spotify 19 752 000 8,8 94,9
Carrefour 19 692 000 25,7 83,2
Radio France 19 467 000 14,4 91,0
PayPal 19 123 000 26,2 80,4
Societe Generale 19 097 000 23,4 84,3
NetFlix 18 512 000 18,6 88,0
Lidl+Schwarz 18 468 000 12,9 92,5
Yahoo 18 232 000 43,1 68,0
Publihebdos 18 174 000 10,2 93,8
Altice France 17 940 000 19,8 86,3
SNCF France 17 542 000 20,5 84,9
Roadget Business 17 526 000 7,3 94,9
Credit Mutuel 17 016 000 30,0 78,4
20 Minutes France 16 689 000 17,9 89,0
Groupe Ouest France 16 674 000 12,0 91,5
Groupe TF1 16 244 000 22,2 83,8

Top 50 Most-Visited Brands in France

Ranking based on the “Monthly Unique Visitors” metric

Marque (B) Visiteurs Uniques par mois Visiteurs Uniques moyens par jour
Google 55 632 000 45 752 000
Facebook 52 253 000 35 242 000
YouTube 50 304 000 20 727 000
WhatsApp 50 285 000 35 359 000
Instagram 44 729 000 26 592 000
Amazon 40 323 000 9 855 000
Messenger 36 892 000 19 128 000
Leboncoin.fr - T ACPM 31 566 000 8 303 000
Wikipedia 30 932 000 4 642 000
Microsoft / Microsoft 365 30 617 000 6 379 000
Doctolib 28 102 000 3 830 000
OpenAI 27 438 000 7 986 000
Snapchat - T ACPM 26 803 000 20 629 000
TikTok 25 886 000 10 750 000
Waze 23 727 000 6 065 000
impots.gouv.fr 23 465 000 1 941 000
franceinfo - T ACPM 23 100 000 3 789 000
Apple 23 021 000 11 543 000
Temu 22 755 000 5 613 000
Orange 22 702 000 8 744 000
Booking.com 22 654 000 2 394 000
Assurance Maladie 21 468 000 1 973 000
Windows Live 21 211 000 2 767 000
Le Figaro - T ACPM 20 520 000 3 434 000
Outlook (Outlook.com) 20 246 000 8 716 000
E.Leclerc 20 244 000 3 148 000
LA POSTE 20 054 000 2 704 000
BFM TV - T ACPM 19 998 000 3 122 000
Vinted 19 996 000 6 312 000
Spotify 19 695 000 6 887 000
Samsung 19 661 000 6 884 000
PayPal 19 052 000 1 836 000
Carrefour 18 744 000 2 613 000
Ouest France - T ACPM 18 632 000 3 098 000
Netflix 18 454 000 4 532 000
Lidl 18 239 000 2 628 000
LinkedIn 18 238 000 4 867 000
Actu.fr - T ACPM 18 151 000 2 541 000
Le Parisien - T ACPM 17 561 000 1 911 000
Service Public 17 542 000 1 278 000
SHEIN 17 524 000 4 152 000
Yahoo 17 478 000 5 043 000
Credit Agricole 17 452 000 5 573 000
Marmiton - T ACPM 17 264 000 1 253 000
Dailymotion 17 127 000 1 637 000
Le Monde - T ACPM 16 980 000 3 087 000
Pinterest 15 612 000 3 148 000
Tele Loisirs - T ACPM 15 584 000 2 837 000
20 Minutes - T ACPM 15 215 000 2 002 000
AlloCine 15 155 000 1 308 000
Marque (B) Visiteurs Uniques par mois % des VU ayant utilisé l’ordinateur % des VU ayant utilisé les écrans mobiles
Google 55 632 000 55,9 97,5
Facebook 52 253 000 28,4 97,3
YouTube 50 304 000 32,3 94,2
WhatsApp 50 285 000 4,9 99,5
Instagram 44 729 000 16,2 96,2
Amazon 40 323 000 36,0 87,5
Messenger 36 892 000 1,1 99,7
Leboncoin.fr - T ACPM 31 566 000 24,6 88,1
Wikipedia 30 932 000 25,9 86,8
Microsoft / Microsoft 365 30 617 000 37,9 78,4
Doctolib 28 102 000 23,0 89,0
OpenAI 27 438 000 23,9 89,1
Snapchat - T ACPM 26 803 000 1,4 99,5
TikTok 25 886 000 11,6 92,9
Waze 23 727 000 - 99,5
impots.gouv.fr 23 465 000 62,1 53,1
franceinfo - T ACPM 23 100 000 16,7 90,8
Apple 23 021 000 12,6 92,5
Temu 22 755 000 12,1 92,6
Orange 22 702 000 34,4 80,6
Booking.com 22 654 000 30,8 80,2
Assurance Maladie 21 468 000 43,0 70,8
Windows Live 21 211 000 49,2 64,5
Le Figaro - T ACPM 20 520 000 25,1 85,8
Outlook (Outlook.com) 20 246 000 28,6 81,1
E.Leclerc 20 244 000 23,1 84,4
LA POSTE 20 054 000 37,8 72,3
BFM TV - T ACPM 19 998 000 19,2 88,7
Vinted 19 996 000 12,5 92,4
Spotify 19 695 000 8,8 94,9
Samsung 19 661 000 5,2 96,2
PayPal 19 052 000 26,3 80,3
Carrefour 18 744 000 25,9 82,6
Ouest France - T ACPM 18 632 000 15,2 90,7
Netflix 18 454 000 18,6 88,1
Lidl 18 239 000 12,3 92,9
LinkedIn 18 238 000 27,7 80,1
Actu.fr - T ACPM 18 151 000 10,2 93,8
Le Parisien - T ACPM 17 561 000 12,6 91,8
Service Public 17 542 000 40,9 70,0
SHEIN 17 524 000 7,3 94,9
Yahoo 17 478 000 43,0 67,4
Credit Agricole 17 452 000 30,1 77,3
Marmiton - T ACPM 17 264 000 10,7 92,6
Dailymotion 17 127 000 8,9 94,6
Le Monde - T ACPM 16 980 000 21,2 87,1
Pinterest 15 612 000 18,5 85,8
Tele Loisirs - T ACPM 15 584 000 16,5 88,5
20 Minutes - T ACPM 15 215 000 17,6 88,9
AlloCine 15 155 000 16,9 87,9

 

Definitions

Group or Parent Parent This level encompasses the audience of a set of brands. It is important to note that a Brand can only be counted in one Parent. The Parent is the company which is the principal shareholder of the Brands (and not the URLs) that are associated with it. Find out more : The Parent is a level that consolidates the audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more of a set of brands. A Brand Brand Brand is the “brand” level. A brand is a set of URLs which are identified by the same logo. A brand is a coherent ensemble from the user viewpoint, in particular given the graphic charter or brand universe. Find out more can only be counted under a single Parent. The Parent is the company that is the majority shareholder of the Brands (not the URLs) associated with it.

Brand : The Brand is the “brand” level .” A Brand is an aggregate aggregate Grouping together of basic entities with the intention of forming larger units. In radio, two types of aggregates have existed since 1991: - Aggregates by format: General Interest Programmes, Private General Interest Programmes, Musical Programmes, Speciality Programmes, Local Programmes; - Aggregates by status: Public Service Radio Stations, Radio France, Private Commercial Radio Stations, Private Association Radio Stations. Find out more of domains, subdomains, and/or pages consistently and uniformly identified by the same logo.

Brands included in the Site-centric Site-centric Site-centric measurement refers to an audience measurement technique from data recorded on the website whose audience traffic was measured. This site-centric measurement is usually performed by a specialised solution, such as Google Analytics, that measures and analyses traffic using tags embedded in website pages or the screens of a mobile app. Find out more Hybridisation Hybridisation In statistics, this is an approach that involves mixing two data sources which differ both in nature and in level in order to create a third, richer or more detailed one. Find out more database database All the homogeneous data collected over the course of several surveys and whose structure provides the potential for tailor-made consultations and inquiries. Find out more of the measurement system are identified either by the notation “T”, or by the notation “T ACPM ACPM ACPM (OJD until 2015) is a professional association which assure diffusion, distribution and counting of newspaper and advertising media. Find out more ” when their data data Digital data Find out more is certified by the ACPM (Alliance for Press and Media Figures).

Unique visitors per month : total number of internet users who visited a group or brand at least once during the month in question question An inquiry posed in the same way to all participants in the same survey, with the goal of obtaining answers of the same nature. We distinguish closed questions whose responses are chosen from the options provided (scales, yes / no, classification options, etc.), from open-ended questions for which no answer categories are offered. In the latter case, the spontaneous answer of the interviewee is gathered. Find out more , regardless of where they connected: home, work, or other locations. Internet users who visited the same group (or the same brand) multiple times are counted only once.

Average Average The average is one of the most important statistical indicators for a set of numbers. By default, it is the arithmetic mean, calculated by adding the values in the set and then dividing that sum by the number of values. Find out more Unique Visitors per Day: the average number of internet users who visited a group or brand at least once during a single day in the month in question. Internet users who visited the same site multiple times during the day are counted only once.

Methodology

Audience Internet Global Audience Internet Global Registered trademark. Global Internet Audience Measurement natively measures the overall audience of more than 3,000 brands and 500 applications. It is based on a panel of nearly 10,000 individuals aged 11 and over. The measurement benefits from innovative hybridization methodologies combining panels and big data developed by Médiamétrie. This global measurement provides audience results for mobile screens and computers. The measurement takes into account internet users' browsing habits regardless of location, connection type (3G/4G/Wi-Fi) or protocol (http/https) for all websites and applications. Find out more is part of Médiamétrie’s MediaWeb universe universe All the statistical units from which a survey sample is drawn. When these units are people, the universe is termed a population. Find out more .

The Audience Internet Global is based on nearly 10,000 panellists aged 11 and older

6,000 mobile panellists and 4,000 computer panellists, enabling the “native” measurement of the overall audience of nearly 3,000 brands and more than 500 apps. The measurement benefits from innovative hybridisation methodologies combining panels and Big Data Big Data Big data (or megadata) refers to the enormous quantities of data produced by all digital activities: private or professional, human or machine. Technological advances have made it possible to use this data for purposes other than its main purpose, regardless of how it is structured. Data sets with characteristics (e.g. volume, velocity, variety, variability, veracity) which, for a particular domain problem, at a given time, cannot be efficiently processed to derive value with existing technologies and techniques. The term Big Data is commonly used in a variety of ways, for example, as the name of the scalable technology used to deal with large datasets. Find out more developed by Médiamétrie. This comprehensive Audience Measurement Audience Measurement Quantitative study of the frequency of use of media. Find out more yields audience results for mobile screens and computers. The measurement takes into account users’ browsing activity regardless of location, connection type (3G/4G/5G/Wi-Fi), or protocol (http/HTTPS) for all websites and apps.