MediaMetrie

Presse et Médias au Futur returns on 2 and 3 December at the Newcap Event Centre, Paris XV.

In a context where information usage is evolving at a rapid pace, this event is a must-attend for anyone looking to anticipate changes in the sector. 

Julien Rosanvallon,  Deputy Managing Director of Médiamétrie, will speak at the round table dedicated to these issues, alongside industry experts. Together, they will explore key questions:
•    Is news competing with other media, or with all undifferentiated content?
•    Can AI be a useful simplification tool without killing reading? 
•    How can we reinvest ‘available brain time’ in the face of random flows?

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The Future of Brands Paris will take place on 10 December 2025 from 8:30 a.m. to 1:00 p.m. at the Les Echos Le Parisien Médias Auditorium.

 
This year's edition will focus on a central theme: ‘AI: the new era for brands?’

How artificial intelligence is profoundly redefining brands, content, creativity and organisations.
At a time when AI is transforming the marketing, media, creative and customer relations professions, brands must rethink their strategies to combine performance, innovation and responsibility.
What are the real benefits of AI? What are its limitations? How can it be integrated into processes in a practical way?

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From 19 to 22 May, the 14th International Francophone Symposium on Surveys will take place in Vannes, Morbihan.

This symposium will be an opportunity to review practices and research in various areas of survey methodology.

The event will bring together researchers and professionals from public and private organisations involved in the design, implementation or use of surveys. The topics covered will be rich and diverse, with concrete applications in political and social sciences, marketing, health and life sciences.

Yannick Carriou, CEO of Médiamétrie, will deliver the closing address at this 14th conference.

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