A new signature and a new brand universe for Médiamétrie
As the whole media, digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more and advertising industry transforms, behaviours change, and stakeholders become more international, new balances are being created and audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more is reinventing itself.
Médiamétrie is developing its brand brand Brand is the “brand” level. A brand is a set of URLs which are identified by the same logo. A brand is a coherent ensemble from the user viewpoint, in particular given the graphic charter or brand universe. Find out more universe universe All the statistical units from which a survey sample is drawn. When these units are people, the universe is termed a population. Find out more for greater clarity, better understanding of its offering and to guide its customers through these new dynamics.
As audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more is becoming international, Médiamétrie also made the deliberate choice to create a promise in English. The company is therefore positioning itself as the benchmark for measurement for its French and international customers.
"High trust" also sounds like "I trust", a play on words carrying meaning, stringency, modernity and confidence.
Our logo is evolving to integrate this new hallmark, through the creation of an official logo, which aims to be clear and effective.
Furthermore, in 2025, Médiamétrie is innovating with the launch of Editorial Cross-Media Measurement, Cross-Media Advertising Performance Measurement and the new Podcast Podcast Audio programme in the form of episodes or series available online for listening on demand. This terminology comes from the contraction of the words Ipod and Broadcast... Find out more Measurement.
Our solutions are now grouped together under a dynamic graphic identity, with dedicated, colourful and easily identifiable universes.
Although Médiamétrie is changing, its commitment to its customers remains unchanged: to offer them reliable, innovative, comparable and useful measurements, both today and in the future.
To develop this new brand brand Brand is the “brand” level. A brand is a set of URLs which are identified by the same logo. A brand is a coherent ensemble from the user viewpoint, in particular given the graphic charter or brand universe. Find out more architecture, Médiamétrie worked with the Netscouade agency.