Médiamétrie receives The Media Leader Special Award for its Cross-Media Video Measurement initiatives
Adwanted Research Awards 2025
At the 2025 edition of the Adwanted Research Awards, organized by The Media Leader on Tuesday, June 10, Médiamétrie won the Special Award recognizing its work on Cross Media Cross Media Advertising and marketing practice that consists of using multiple media for a campaign. The objective of a cross media campaign is to play on the complementarity between the various media used. With this in mind, the aim of the Cross Media Advertising workshops set up by Médiamétrie is to work with the market to develop a new cross-media advertising measure (for TV and digital) to respond to rapidly changing uses and offers. Find out more video measurement in a rapidly changing market.
This exceptional award recognises all of Médiamétrie’s research efforts and tangible progress in advancing audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more in an era of increasingly digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more content and platforms. The objective is to provide market stakeholders with an innovative and transparent measurement solution for video, editorial and advertising content. The solution is based on methodologies, technologies and industry standards that ensure fair treatment and comparable results across all measured players.
The award was presented by a panel panel A sample from which information is collected over time. It can be questioned several times at regular intervals. This method is pertinent for studying changes in behaviour. The sample can be questioned continuously: - either: each individual in the panel is asked to fill in a daily questionnaire relating to the subject of the study. This is the case for the Radio panel. - or the information is recorded and returned regularly. This is the case for the Médiamat panel. This method is pertinent for understanding behavioural patterns and their changes if the panel lasts long enough. Find out more of 15 industry professionals and accepted on behalf of Médiamétrie by Laurence Deléchapt, Director of TV & Cross-Media, and François Dufresne, Director of Cross-Media & Total Video Development.
Organised in partnership with Syntec Syntec Opinion and Marketing Research association with a membership of around 40 companies. The mission of its member companies is to supply their clients with the information required to make decisions. Find out more Conseil, Adetem Adetem Originally known as the Association Nationale pour le Développement des Techniques du Marketing (National association for the development of marketing techniques), the Association Nationale des Professionnels du Marketing (Association of Marketing Professionals) is a French non-profit association that was founded on 26 May 1954. Its membership comprises more than 1,000 marketing professionals covering all business sectors, from major corporations to SMEs. Find out more , Irep Irep Founded in 1957, the Institut de Recherches et d'Études Publicitaires (Advertising Research and Study Institute) is an association that brings together professionals from the advertising and communication industry: brands, agencies, advertising agencies, research companies, institutes and universities. Its field of expertise comprises: studies, research, foresight in the field of communication, advertising and media. Find out more , and Les Echos Le Parisien Médias / Paris Match Médias, the Adwanted Research Awards (formerly the “Trophées Études & Innovations”) recognise each year the market’s most innovative initiatives in the field field All the operations that structure the work of interviewers: description of the interviewees, instructions for choosing the interviewees, quotas, administering the questionnaire, quality controls, etc. The entire physical system (rooms, personal computers, telephones, etc.) used for telephone surveys, and the related organisation is called the “telephone field”. Find out more of insights serving brands. All research, insights and analytics companies, along with their clients, including advertisers, media companies, advertising sales houses, start-ups, agencies and media agencies, are invited to participate.