Médiamétrie creates MediaReach – unified measurement of Cross Media Video advertising campaigns

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To provide an accurate picture of all media and advertising usage, regardless of the distribution channels, Médiamétrie is introducing a new offering for the media ecosystem to measure the performance of advertising campaigns: MediaReach. The first phase is dedicated to measuring cross-media video advertising.

In 2026, in consultation with the market, Médiamétrie will use MediaReach to produce a harmonized measurement system that will allow advertisers and all players in the advertising market to objectively compare the performance of advertising campaigns, whether they are broadcast broadcast A mode of transmission whereby a transmitter sends the same audio and video stream to many receivers within a coverage area. In the context of computer networks, broadcast mode is contrasted with “multicast” and “unicast” modes, which respectively refer to the transmission of a stream to a given group of recipient devices and to a single recipient device. OR : Putting a show or a programme on television or radio. This term refers to a programme that is broadcast live as opposed to on-demand. Find out more on television, on a streaming platform, or on a video-sharing platform.

In the fall of 2025, the Cross-Media Video Committee, bringing together all key market players (broadcasters, video platforms, advertisers, and agencies), reached a historic agreement by adopting a framework of 6 metrics* for comparing linear linear This is when a live television program is watched exactly at the time it airs, in timeshifting (control over live TV) or private delay (personal recording). Find out more TV campaigns and digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more video campaigns. This framework, based on visibility and completion completion The video completion rate is an important indicator used to assess the effectiveness of video advertising broadcast on digital media. It is measured in terms of the proportion of the audience that views a video in its entirety. The term is often used to designate the average proportion of a video viewed. For example, a video completion rate of 50% means that, on average, the video is viewed halfway through. Find out more ** criteria, will be at the heart of the new offering.

Médiamétrie is currently working on the operational development of its MediaReach solution with the support of its technology partner Audience Audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more Project, with a view to launching the service in the first half of 2026.

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Julien ROSANVALLON
Gaining access to a unified, de-duplicated view of video advertising campaigns across all screens – through a transparent, reliable measurement that is representative of current viewing behaviours – is a major priority for the advertising market, for advertisers, agencies and publishers alike. We are delighted to be able to respond to this need with the creation of this new MediaReach universe of offers and the first campaign assessments from 2026.
Julien Rosanvallon, Deputy Managing Director of Médiamétrie

With MediaReach, Médiamétrie now covers seven major areas of expertise to to offer its clients reliable, innovative, comparable and useful audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more , now and in the future.

les univers d'offres de Médiamétrie

* Number of contacts and reach reach Reach is the term used to describe the reach achieved by a medium, publication, advertisement or campaign. It corresponds to the number of users reached and is therefore quantitative data. Reach plays a key role in measuring return on investment. It is used to determine whether or not the communication is effective. Whether for a website or a social network, reach corresponds to the proportion of the Internet user population or the audience reached by the site or network over a set period. Find out more are based on total impressions, viewable impressions (2 seconds, 100%), and viewable impressions that were watched at least 25%, at least 50%, at least 75%, and 100%.
** A metric used to evaluate the performance of video ads on digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more media. It is measured based on the average average The average is one of the most important statistical indicators for a set of numbers. By default, it is the arithmetic mean, calculated by adding the values in the set and then dividing that sum by the number of values. Find out more time spent watching the ad.