Médiamétrie chooses AudienceProject to accelerate the development of its Cross-Media Video advertising measurement solution
Following the launch of its Cross-Media TV + CTV advertising measurement solution in January 2025, Médiamétrie has chosen AudienceProject's technology to accelerate the development of its Cross-Media Video advertising measurement solution. This solution measures the performance of campaigns
broadcast
broadcast
A mode of transmission whereby a transmitter sends the same audio and video stream to many receivers within a coverage area. In the context of computer networks, broadcast mode is contrasted with “multicast” and “unicast” modes, which respectively refer to the transmission of a stream to a given group of recipient devices and to a single recipient device. OR : Putting a show or a programme on television or radio. This term refers to a programme that is broadcast live as opposed to on-demand.
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both in on-demand
digital
digital
A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial.
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ecosystems (video sharing platforms, SVOD,
streaming
streaming
A technical method of digitally transmitting data to enable the playback of a continuous flow of video and audio material. Unlike terrestrial or satellite TV broadcasting, this technology requires a two-way network (internet) to send periodic requests to the streaming server in order to receive video or audio micro-files.
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services) and
linear
linear
This is when a live television program is watched exactly at the time it airs, in timeshifting (control over live TV) or private delay (personal recording).
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television.
It thus responds to the challenges faced by advertisers and agencies as well as publishers. By combining AudienceProject's technological assets, which are already integrated into the main platforms on the market, with Médiamétrie's proprietary
data
data
Digital data
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and methodological expertise, this partnership will rapidly expand the scope of cross-media measurement and ensure its
scalability
scalability
In hardware and software computing systems, as well as in telecommunications, scalability refers to the capability of a product to adapt to a change in the magnitude of demand (increase in load), in particular its ability to maintain its functionalities and performance in the event of high demand.
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when new players want to integrate their own data.
Scheduled for launch in the first quarter of 2026, the Cross-Media Video advertising measurement solution will offer:
- Accurate assessment of deduplicated campaign reach reach Reach is the term used to describe the reach achieved by a medium, publication, advertisement or campaign. It corresponds to the number of users reached and is therefore quantitative data. Reach plays a key role in measuring return on investment. It is used to determine whether or not the communication is effective. Whether for a website or a social network, reach corresponds to the proportion of the Internet user population or the audience reached by the site or network over a set period. Find out more and frequency frequency In electronics, the frequency characterises a vibrating motion, such as an electromagnetic wave: it is the number of times the phenomenon is produced per second (the unit of measurement is the Hertz). In statistics, it is the number of times an event takes place, expressed as a percentage. In computing, it expresses the power of a computer's processors. For example: Pentium III 650 MHz Find out more across all channels, including major platforms, social media, connected TV and online video
- A unified view of campaign performance for informed decision-making
This new solution is a continuation of the work carried out by Médiamétrie in 2025 and marks a new step towards increasingly comprehensive cross-media measurements, always carried out with a focus on transparency and methodological fairness.
This program is overseen by Médiamétrie's Cross-Media Video Committee.