Glance expands Dutch Data Offering with NMO Total Video
Today, the leader in TV and video market intelligence, Glance, announced adding National Media Onderzoek (NMO)’s new Total Video measurement to its services.
The addition of the NMO Total TV dataset, which provides a complete picture of Dutch TV viewing behaviour, marks an expansion of the TV and video audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more analysis offered by Glance across linear linear This is when a live television program is watched exactly at the time it airs, in timeshifting (control over live TV) or private delay (personal recording). Find out more , time-shifted, streaming streaming A technical method of digitally transmitting data to enable the playback of a continuous flow of video and audio material. Unlike terrestrial or satellite TV broadcasting, this technology requires a two-way network (internet) to send periodic requests to the streaming server in order to receive video or audio micro-files. Find out more and on-demand TV viewing in Europe.
NMO, which is managed and funded by commercial and public media organisations, media agencies and advertisers, measures audiences across smartphones, tablets,
streaming
streaming
A technical method of digitally transmitting data to enable the playback of a continuous flow of video and audio material. Unlike terrestrial or satellite TV broadcasting, this technology requires a two-way network (internet) to send periodic requests to the streaming server in order to receive video or audio micro-files.
Find out more
services, broadcaster apps and TV sets, launched this new measurement recently. It combines
data
data
Digital data
Find out more
from
panel
panel
A sample from which information is collected over time. It can be questioned several times at regular intervals. This method is pertinent for studying changes in behaviour.
The sample can be questioned continuously:
- either: each individual in the panel is asked to fill in a daily questionnaire relating to the subject of the study. This is the case for the Radio panel.
- or the information is recorded and returned regularly. This is the case for the Médiamat panel. This method is pertinent for understanding behavioural patterns and their changes if the panel lasts long enough.
Find out more
studies with various sources, such as
census
census
A technique for gathering information across the entire population, in contrast to a survey, which by definition only applies to a sample. Normally, a census involves an exhaustive count during which some additional socio-demographic questions are asked. Example: the national population census in France by INSEE which publishes results annually.
Find out more
data from participating broadcasters.
The new partnership follows a transformative period for Glance, which has implemented significant advancements in offerings, deliverables and production methods over the last 12 months, with more planned later this year.
About NMO
The National Media Research (NMO) provides insights into what the Netherlands reads, listens to, and watches across all media, platforms, and devices. NMO delivers datasets and market standards used throughout the media industry. It does so through innovative research that together forms a ‘reach research architecture’ aimed at developing cross-media datasets.
NMO is initiated and funded by commercial and public media organizations, media agencies, and advertisers, and is open to new market participants. The Joint Industry Committee structure of NMO ensures that all stakeholders contribute to its success. Together, they create better insights into media
reach
reach
Reach is the term used to describe the reach achieved by a medium, publication, advertisement or campaign. It corresponds to the number of users reached and is therefore quantitative data. Reach plays a key role in measuring return on investment. It is used to determine whether or not the communication is effective. Whether for a website or a social network, reach corresponds to the proportion of the Internet user population or the audience reached by the site or network over a set period.
Find out more
in the Netherlands and stimulate innovation in the industry.
About Glance
Part of Médiamétrie, Glance is the global market leader in TV and video market intelligence.
With offices in Paris and London, Glance partners with over 100
data
data
Digital data
Find out more
providers internationally to provide TV and online viewing ratings and analysis about
audience
audience
The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact.
Find out more
viewing data using robust methodologies.
It supplies official TV ratings for over 7,000 channels across more than 120 territories, including SVOD ratings in 28 countries, and tracks content trends across 50 territories. With more than 230 flagship clients, Glance delivers strategic advice on content development and
distribution
distribution
This refers to the distribution of a variable; “structure” is also used with this meaning. In statistics, for each x value of a quantitative variable, the distribution function gives the proportion of individuals having a variable value that is less than or equal to x.
Find out more
using predictive tools to index audience appeal.