What is television ratings measurement?

Médiamétrie’s Médiamat Médiamat Registered name, the Médiamat is the benchmark in television audience measurement in France. Carried out by Médiamétrie, it provides daily audience figures for programmes watched anywhere, on any screen, live, timeshifted, on replay or preview, by all French people aged 4 and over, i.e. 62.4 million individuals. The measurement is based on 2 representative panels : - A first panel of around 12,000 individuals in 5,500 households, comprising : • 5,000 households equipped with home TV sets, each connected to a fixed audimeter, the source of home TV audience measurement • 500 households without home TV sets - A second panel of around 5,000 individuals carrying a personal portable meter to measure TV audiences out of home (all screens) and on Internet screens at home. These audiences are then attributed to the individuals in the first panel by statistical fusion. The Médiamat allows Médiamétrie to monitor audience behaviour on a daily basis, while offering the possibility of both editorial and advertising analysis. Find out more : The Benchmark for TV Audience Measurement Audience Measurement Quantitative study of the frequency of use of media. Find out more

To understand how television audiences are measured in France, look no further than Médiamat. Operated by Médiamétrie, it is the reference system for measuring TV audiences nationwide.

This comprehensive measurement system captures every touchpoint with television content, providing an accurate, representative representative A sample is said to be representative when it has been generated via a representative draw, meaning that each individual in the population had a non-zero probability of being selected. Representativeness relates to the sample and not to a unit of the population. It is not synonymous with a proportional sample or a "reduced model" of the population studied. In survey theory, it has been demonstrated that an optimal sampling strategy consists of organising the sample according to the variables that are most correlated to the subject of the study. Find out more , and in-depth view of how audiences engage with TV today.

A Methodology Built on Two Dedicated Panels

The strength of Médiamat lies in the robustness of its methodology. To ensure accurate and representative results across the French population population The universe of a survey composed of basic statistical units. These units may be physical persons, households, companies, municipalities, etc. The population serves as a sampling frame for selecting a sample, and as a basis for calculation of the extrapolations from the sample. Find out more , Médiamétrie relies on two complementary panels:

• In-home measurement: A panel panel A sample from which information is collected over time. It can be questioned several times at regular intervals. This method is pertinent for studying changes in behaviour. The sample can be questioned continuously: - either: each individual in the panel is asked to fill in a daily questionnaire relating to the subject of the study. This is the case for the Radio panel. - or the information is recorded and returned regularly. This is the case for the Médiamat panel. This method is pertinent for understanding behavioural patterns and their changes if the panel lasts long enough. Find out more of 12,000 individuals dedicated to tracking tracking Activity which aims to measure the profile of a visitor to a website, their browsing path, interests, origin in the network, etc., in order to tailor content to them. Find out more television viewing within the household household In the statistical sense of the term, a household refers to all occupants of the same dwelling, whether they are related or not. A household may be composed of a single person. Household populations therefore effectively exclude some communities (workers' hostels, retirement homes, university residences, prisons, etc.), the homeless, seamen and people living in mobile homes. Find out more .
• Out-of-home measurement: A complementary panel of 5,000 individuals designed to measure television consumption outside the home.

Together, these panels provide a comprehensive understanding of viewing behaviors across different environments.

Measuring Audiences Across All Locations, Screens, and Viewing Modes

By combining insights from these two panels, Médiamat delivers a complete picture of television consumption. Audience measurement is structured around four key dimensions:

• All locations: Viewing is measured at home, outside the home, and on the move.
• All screens: Measurement covers traditional television sets as well as internet-connected devices, including computers, smartphones, and tablets.
• All viewing modes: Audiences are measured across live viewing, recordings, catch-up TV catch-up TV This refers to the TV viewing modes whereby a programme is watched on demand after its live broadcast. See Watch again, Catch-up, Time-shifted viewing. Find out more , and preview preview A way to view a television programme via a catch-up platform before it is broadcast on live TV. Find out more services, both at an overall level and by programme.
• All households: Measurement covers the entire French population, including households without a television set.

Through this approach, Médiamat provides broadcasters, publishers, advertisers, and industry stakeholders with a comprehensive understanding of television audiences and their evolving viewing habits.