Video: The 5 Key Figures of 2025

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4 mn 12 s

Discover Médiamétrie’s key video figures for 2025. With the continued growth of SVoD platforms, on-demand programmes and connected TV, find out how French audiences are transforming the way they watch television and video content every day.

Une consommation multi-écran ancrée dans le quotidien

Le paysage audiovisuel connaît une transformation profonde, mais la structure globale de l’attention reste massive. En 2025, les Français ont consacré en moyenne moyenne La moyenne est un des premiers indicateurs statistiques pour une série de nombres. Par défaut, il s’agit de la moyenne arithmétique, qui se calcule comme la somme des valeurs de la série, divisée par le nombre de valeurs. Find out more 4 heures et 14 minutes par jour au visionnage de contenus vidéo, tous écrans confondus. Dans cet écosystème en mutation, la télévision maintient son statut de premier point de contact contact En média planning, un contact correspond à une exposition d'un individu à un support publicitaire. Pour la radio, on parle d’occasion d’entendre (ODE) et pour la TV, Internet, la presse, le cinéma et l’affichage, on parle d’occasion de voir (ODV). Find out more vidéo quotidien. Elle s'intègre désormais au cœur d'habitudes de consommation plus flexibles, mobiles et personnalisées.

Cette évolution est soutenue par la progression continue du taux d'équipement des foyers :

5 CC

Multi-screen viewing is now part of everyday life

The audiovisual landscape is undergoing profound change, yet overall attention to video remains exceptionally strong. In 2025, French people spent an average average The average is one of the most important statistical indicators for a set of numbers. By default, it is the arithmetic mean, calculated by adding the values in the set and then dividing that sum by the number of values. Find out more of 4 hours and 14 minutes per day watching video content across all screens.
Within this evolving ecosystem, television remains the leading daily video touchpoint. It is now embedded in more flexible, mobile and personalised viewing habits.
This transformation is supported by the continued rise in household household In the statistical sense of the term, a household refers to all occupants of the same dwelling, whether they are related or not. A household may be composed of a single person. Household populations therefore effectively exclude some communities (workers' hostels, retirement homes, university residences, prisons, etc.), the homeless, seamen and people living in mobile homes. Find out more equipment levels:

  • 94% of households own a smartphone
  • 72% of households have a connected TV

The rise of on-demand video and subscriptions

As content offerings diversify, household viewing strategies are evolving.
Today, 60% of households subscribe to at least one paid service (either an SVoD platform or a television channel channel A subset of the brand URLs that overlap with a single theme (e.g., news, e-mail, etc.); the channel audience contributes to the overall audience of the brand, which itself contributes to the overall audience of the Parent. Find out more subscription), representing an increase of 8 percentage points compared with 2021.
Subscription-based access has become the norm.
The growth of on-demand content (video on demand) now accounts for 39% of French viewers’ video time, compared with 36% in 2024.
The adoption of connected viewing habits and digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more platforms is particularly visible among older audiences:

  • Viewers aged 50 and over increased their on-demand consumption by 21%
  • Those aged 35–49 recorded a 17% increase compared with 2023

An expanding content offer dominated by fiction

To meet growing expectations for variety and novelty, content catalogues have expanded significantly:

On SVoD platforms : 27,600 unique titles were available in December 2025, an increase of 31% compared with 2022

On TV broadcasters’ platforms : Traditional broadcasters have accelerated their digital transformation, offering 9,000 titles, twice as many as the previous year

Within the Top 50 SVoD titles, fiction overwhelmingly dominates, accounting for 98% of available content.

This genre also captures the majority of viewing, representing:

Television sport: a powerful audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more driver

Major sporting events continue to attract very large audiences while viewing options diversify.

Women’s sport : Women’s sporting competitions broadcast broadcast A mode of transmission whereby a transmitter sends the same audio and video stream to many receivers within a coverage area. In the context of computer networks, broadcast mode is contrasted with “multicast” and “unicast” modes, which respectively refer to the transmission of a stream to a given group of recipient devices and to a single recipient device. OR : Putting a show or a programme on television or radio. This term refers to a programme that is broadcast live as opposed to on-demand. Find out more during the summer reached 48.9 million viewers

Audience record : The UEFA Champions League Final, featuring Paris Saint-Germain and broadcast on M6, achieved the highest audience of the year, with 11.8 million viewers

In addition, access to sport is becoming more diversified, with 30% of SVoD subscribers stating that they watch sports content directly through their paid-platform subscriptions.