What are the new book reading habits in 2026?
What are the new book reading habits in 2026? Médiamétrie reveals reading trends in France. These habits encompass both a historical attachment to physical formats and a gradual transition toward digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more technologies. They reflect lifestyles that are more mobile, personal, and diversified.
From print to digital and audio formats, discover how usage and purchasing habits are evolving among French readers aged 6 to 80.
Reading remains deeply rooted in the daily lives of the French
High Overall Readership Across the Population
Reading remains a fundamental activity in France. In 2026, 80% of French people aged 6 to 80 consider themselves readers. This major statistic proves that books continue to hold a central place in households. Furthermore, the study study Any research done across a population, line of business, or products (programme content, programme schedules, etc.) A study relies most often on the data coming out of a survey (or surveys). Find out more notes a particularly strong and encouraging usage dynamic among younger demographics.
Printed books remain the gold standard
Despite the growing number of reading formats, physical paper maintains an undeniable lead. Purchasing habits remain heavily print-focused:
- 71% of French people bought at least one print book during 2025.
- Looking closely at the data data Digital data Find out more , 60% of the population bought a print book for their own personal use.
- At the same time, 32% of French people bought at least one print book as a gift.
Format diversification: digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more and audio
New consumer habits are reflected in the steady and lasting adoption of digital formats. These formats meet mobility needs and adapt precisely to contemporary lifestyles.
The rise of e-books
E-books have established themselves as a regular habit, well integrated into the publishing landscape. In 2025, 20% of French people bought at least one e-book.
The growth of audiobooks
For its part, digital audiobooks appeal to audiences seeking alternative or multitasking reading experiences. The study shows that 13% of French people bought at least one digital audiobook in 2025.
