SVoD: The 5 Key Figures
How are French audiences consuming
streaming
streaming
A technical method of digitally transmitting data to enable the playback of a continuous flow of video and audio material. Unlike terrestrial or satellite TV broadcasting, this technology requires a two-way network (internet) to send periodic requests to the streaming server in order to receive video or audio micro-files.
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in the second half of 2025? Médiamétrie decodes the major trends through 5 key figures on SVOD consumption in France. From the massive growth in available content to its deep roots in daily routines, discover the essential
data
data
Digital data
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SVOD (Subscription Video on Demand) consumption refers to regular, paid access to catalogs of movies, series, and programs via streaming platforms. In France, viewing habits have profoundly evolved in recent years, establishing themselves as a major cultural habit for a large segment of the
population
population
The universe of a survey composed of basic statistical units. These units may be physical persons, households, companies, municipalities, etc. The population serves as a sampling frame for selecting a sample, and as a basis for calculation of the extrapolations from the sample.
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Key Metrics for SVoD Consumption in France
1. A Weekly Habit for 1 in 2 French Viewers
Today, 1 in 2 French SVOD users considers having a regular weekly viewing habit with their streaming streaming A technical method of digitally transmitting data to enable the playback of a continuous flow of video and audio material. Unlike terrestrial or satellite TV broadcasting, this technology requires a two-way network (internet) to send periodic requests to the streaming server in order to receive video or audio micro-files. Find out more platform. This major statistic proves that on-demand viewing is taking permanent root in people's daily lives, much like traditional television or radio did in the past.
2. A Global Catalog of 155,000 Hours of Available Content
By the end of 2025, the total volume of content available across all SVOD offerings in France reached 155,000 hours. To grasp the vastness of this ever-growing library, watching the entire catalog would take 6,483 days of non-stop viewing, which is the equivalent of 18 years glued to the screen.
3. Massive Adoption by Younger Demographics
Streaming Streaming A technical method of digitally transmitting data to enable the playback of a continuous flow of video and audio material. Unlike terrestrial or satellite TV broadcasting, this technology requires a two-way network (internet) to send periodic requests to the streaming server in order to receive video or audio micro-files. Find out more is gaining spectacular traction among the connected generations:
- 66% of children aged 6 to 14 had adopted SVOD by the end of 2025, marking a meteoric rise compared to the 35% recorded in 2020.
- 70% of 15-24 year-olds are now consuming content on these platforms, confirming their status as a loyal, highly engaged, and ultra-connected demographic.
4. Strong Synergy with Movie Theaters
The use of streaming platforms does not dampen the appeal of the big screen. In fact, 3 out of 4 SVOD subscribers went to the movie theater at least once in 2025, representing 25 million French people. While streaming offers a second life to audiovisual works, it simultaneously coexists with and rivals the collective experience of theaters.
5. A Strong Preference for Local French Productions
Cultural relevance remains a priority for subscribers: 75% of them consider it essential for their platforms to offer French productions.
This local attachment does not preclude the consumption of foreign programs, although 72% of these are viewed dubbed in French. Viewing habits, however, vary by age group:
- Generation X overwhelmingly prefers the French-dubbed version, at a rate of 82%.
- Generations Y and Z are increasingly turning to the original version with subtitles.