Audiences and Results TV, Video Worldwide

Médiamétrie supports the Senegalese market with a biannual survey survey A statistical method that aims to produce information about a population by interviewing part of the population (sample). This word is generally used to mean a survey conducted on a sample that have been interviewed using a questionnaire or else systematically observed. Find out more , based on a sample sample A subset of the population studied, selected in accordance with a sampling plan, and subject to the collection of information. Find out more of 1,470 people aged 15 and older living in the four Communes that make up Greater Dakar.

Médiamétrie is publishing the audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more results for the 2^nd half of 2025 from this self-reported survey for the Audience Measurement Audience Measurement Quantitative study of the frequency of use of media. Find out more service, conducted with its partner Omedia from September 21 to October 6, October 26 to November 9, and November 23 to December 8, 2025.

This survey allows clients to analyze the results by specific target target A subset of the population which we aim to reach with a show or advertising campaign. The target is defined using socio-demographic, equipment, or behavioural characteristics. Find out more groups and on a daily basis.

The purpose of this study study Any research done across a population, line of business, or products (programme content, programme schedules, etc.) A study relies most often on the data coming out of a survey (or surveys). Find out more is to provide television networks, radio stations, communications agencies, and advertisers with the data data Digital data Find out more needed to manage the advertising and editorial aspects of their offerings.

Television

Daily Television Coverage Coverage The audience accumulation over a long period (week, month, etc.) This is the number or percentage of people having had at least one contact, of any duration, with the media studied during the time period. It is calculated based on continuous panels. Find out more

Cumulative Viewership from Monday through Sunday

Internet

Residents of Greater Dakar were also asked about their personal smartphone ownership. More than 9 out of 10 people (97.4%) own a smartphone.
Regarding Internet use, 93.9% of respondents accessed the Internet every day or almost every day via a smartphone.
Social media usage remains steady: 93.5% of individuals are registered on at least one social media platform; TikTok has overtaken Facebook with 90.9% of users (compared to 62.91%), followed by Instagram and X.

Audience Measurement Audience Measurement Quantitative study of the frequency of use of media. Find out more

The TV and Radio Audience Audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more Study Study Any research done across a population, line of business, or products (programme content, programme schedules, etc.) A study relies most often on the data coming out of a survey (or surveys). Find out more is the benchmark survey survey A statistical method that aims to produce information about a population by interviewing part of the population (sample). This word is generally used to mean a survey conducted on a sample that have been interviewed using a questionnaire or else systematically observed. Find out more that provides information on brand brand Brand is the “brand” level. A brand is a set of URLs which are identified by the same logo. A brand is a coherent ensemble from the user viewpoint, in particular given the graphic charter or brand universe. Find out more awareness awareness Knowledge that a format (TV network, radio station, magazine), show, host, or brand exists. Spontaneous recall (in response to an open-ended question) is distinguished from aided recall (in response to a closed-ended question). Find out more , Listening Habits, and audience figures for television channels and radio stations. Médiamétrie and its field field All the operations that structure the work of interviewers: description of the interviewees, instructions for choosing the interviewees, quotas, administering the questionnaire, quality controls, etc. The entire physical system (rooms, personal computers, telephones, etc.) used for telephone surveys, and the related organisation is called the “telephone field”. Find out more partner Omedia conducted the study in the four Communes that make up Greater Dakar during the second half of 2024, from September 29 to October 14, 2024, from October 27 to November 11, 2024, and from November 24 to December 9, 2024. It also includes data data Digital data Find out more on residents’ multimedia equipment and Internet usage.

The surveys were conducted face-to-face in three waves—spanning 48 days—among 1,409 people aged 15 and older who were representative representative A sample is said to be representative when it has been generated via a representative draw, meaning that each individual in the population had a non-zero probability of being selected. Representativeness relates to the sample and not to a unit of the population. It is not synonymous with a proportional sample or a "reduced model" of the population studied. In survey theory, it has been demonstrated that an optimal sampling strategy consists of organising the sample according to the variables that are most correlated to the subject of the study. Find out more of the population population The universe of a survey composed of basic statistical units. These units may be physical persons, households, companies, municipalities, etc. The population serves as a sampling frame for selecting a sample, and as a basis for calculation of the extrapolations from the sample. Find out more living in the four Communes covered by the study.

Qualified teams from the company Omedia collected the data. Médiamétrie contributed its expertise and know-how to the survey methodology, statistical adjustments, the production of results, and their dissemination using its analysis and reporting software. In Africa, Médiamétrie conducts self-reported surveys on TV and radio audiences and internet usage in Côte d’Ivoire, Senegal, and Cameroon in partnership with Omedia.