Audiences and Results Internet

Internet Audiences: Key metrics, unique visitors and trends to help you understand online audience behaviours.

Other periods or results

Total Internet Audience in France in July 2026

In July 2026, 56.2 million people went online during the month, representing 96% of French people aged 11 and older. Every day, 50.2 million of them surfed the Internet.

On average average The average is one of the most important statistical indicators for a set of numbers. By default, it is the arithmetic mean, calculated by adding the values in the set and then dividing that sum by the number of values. Find out more , French people aged 11 and older spent 3 hours and 22 minutes per day on the Internet.

 

Top 50 Most-Visited Groups in France

Ranking based on the “Monthly Unique Visitors” metric

Groupe (P) Visiteurs Uniques par mois Visiteurs Uniques moyens par jour
Google 55 775 000 47 162 000
Meta Platforms 54 794 000 45 277 000
Microsoft 45 000 000 18 655 000
Amazon 43 286 000 11 687 000
WEB66 35 887 000 9 879 000
La Poste 32 792 000 6 411 000
Groupe Figaro 32 545 000 6 773 000
Adevinta 31 588 000 7 764 000
ReWorld Media 31 486 000 4 497 000
Wikimedia Foundation 30 624 000 4 268 000
Louis Hachette Group 30 057 000 5 513 000
francetélévisions 29 300 000 5 144 000
Groupe Auchan 29 212 000 3 877 000
OpenAI 28 397 000 8 607 000
Apple Inc. 27 807 000 12 128 000
Bytedance 27 229 000 11 549 000
Doctolib 27 222 000 3 487 000
Snap Inc. 26 651 000 20 217 000
Groupe Canal+ 25 776 000 3 406 000
Booking Holdings 25 442 000 3 009 000
Orange 25 220 000 8 630 000
Gouvernement Francais 24 918 000 2 085 000
Groupe Credit Agricole 24 908 000 7 135 000
Webedia 23 833 000 2 868 000
CMA Media 23 807 000 3 833 000
Assurance Maladie 23 241 000 2 151 000
Ministere de l Economie et des Finances 22 064 000 1 604 000
Samsung Group 21 356 000 7 278 000
Groupe Fnac Darty 20 927 000 1 684 000
E.Leclerc 20 877 000 3 048 000
Groupe Le Monde 20 644 000 3 402 000
Carrefour 20 462 000 2 631 000
M6 20 380 000 2 309 000
Spotify 20 127 000 6 618 000
Publihebdos 19 918 000 2 859 000
Lidl+Schwarz 19 841 000 2 887 000
PayPal 19 492 000 1 995 000
Radio France 18 903 000 2 217 000
Vinted 18 901 000 5 508 000
Groupe Les Echos - Le Parisien 18 883 000 2 409 000
NetFlix 18 789 000 4 542 000
Groupe Amaury 18 684 000 3 470 000
Yahoo 18 683 000 5 398 000
Societe Generale 18 461 000 4 738 000
Altice France 18 187 000 3 674 000
20 Minutes France 17 988 000 2 075 000
Groupe Casino 17 862 000 1 606 000
SNCF France 17 686 000 2 217 000
Groupe TF1 17 247 000 2 091 000
X Corp. 16 423 000 4 320 000
Groupe (P) Visiteurs Uniques par mois % des VU ayant utilisé l’ordinateur % des VU ayant utilisé les écrans mobiles
Google 55 775 000 55,6 98,1
Meta Platforms 54 794 000 28,4 98,7
Microsoft 45 000 000 50,1 85,1
Amazon 43 286 000 35,1 88,2
WEB66 35 887 000 20,9 93,5
La Poste 32 792 000 33,5 84,2
Groupe Figaro 32 545 000 23,2 90,6
Adevinta 31 588 000 22,9 89,3
ReWorld Media 31 486 000 16,4 92,8
Wikimedia Foundation 30 624 000 22,3 89,4
Louis Hachette Group 30 057 000 23,3 89,7
francetélévisions 29 300 000 19,5 91,3
Groupe Auchan 29 212 000 29,5 84,9
OpenAI 28 397 000 20,6 90,2
Apple Inc. 27 807 000 9,1 95,0
Bytedance 27 229 000 9,2 94,4
Doctolib 27 222 000 20,6 89,9
Snap Inc. 26 651 000 1,6 99,5
Groupe Canal+ 25 776 000 15,9 91,7
Booking Holdings 25 442 000 23,9 87,4
Orange 25 220 000 32,2 83,1
Gouvernement Francais 24 918 000 34,4 78,9
Groupe Credit Agricole 24 908 000 26,9 83,6
Webedia 23 833 000 19,4 89,4
CMA Media 23 807 000 15,7 92,4
Assurance Maladie 23 241 000 41,7 72,9
Ministere de l Economie et des Finances 22 064 000 48,3 64,5
Samsung Group 21 356 000 5,5 96,5
Groupe Fnac Darty 20 927 000 30,8 79,1
E.Leclerc 20 877 000 23,6 84,8
Groupe Le Monde 20 644 000 22,3 86,8
Carrefour 20 462 000 25,0 83,3
M6 20 380 000 21,2 84,6
Spotify 20 127 000 9,2 93,7
Publihebdos 19 918 000 9,1 95,0
Lidl+Schwarz 19 841 000 12,9 92,0
PayPal 19 492 000 27,8 81,3
Radio France 18 903 000 15,3 90,0
Vinted 18 901 000 12,7 91,8
Groupe Les Echos - Le Parisien 18 883 000 13,6 92,0
NetFlix 18 789 000 18,3 87,2
Groupe Amaury 18 684 000 17,6 89,9
Yahoo 18 683 000 41,6 71,2
Societe Generale 18 461 000 20,0 85,8
Altice France 18 187 000 21,0 86,6
20 Minutes France 17 988 000 14,7 91,7
Groupe Casino 17 862 000 25,5 82,1
SNCF France 17 686 000 21,9 85,9
Groupe TF1 17 247 000 18,0 87,8
X Corp. 16 423 000 17,7 88,4

Top 50 Most-Visited Brands in France

Ranking based on the “Monthly Unique Visitors” metric

Marque (B) Visiteurs Uniques par mois Visiteurs Uniques moyens par jour
Google 55 671 000 45 830 000
Facebook 52 130 000 34 915 000
YouTube 50 374 000 19 962 000
WhatsApp 50 333 000 35 605 000
Instagram 45 175 000 26 902 000
Amazon 41 267 000 10 605 000
Messenger 36 635 000 18 519 000
Leboncoin.fr - T ACPM 31 132 000 7 668 000
Wikipedia 30 506 000 4 223 000
Microsoft / Microsoft 365 30 401 000 6 140 000
OpenAI 28 397 000 8 607 000
Doctolib 27 222 000 3 487 000
Snapchat - T ACPM 26 533 000 20 199 000
TikTok 26 416 000 11 370 000
Waze 25 061 000 6 511 000
franceinfo - T ACPM 24 790 000 3 941 000
Booking.com 24 158 000 2 853 000
Orange 24 141 000 8 466 000
BFM TV - T ACPM 23 093 000 3 504 000
Apple 22 714 000 11 497 000
LA POSTE 22 251 000 3 043 000
Le Figaro - T ACPM 21 186 000 3 047 000
Windows Live 20 881 000 2 578 000
Samsung 20 868 000 7 232 000
E.Leclerc 20 582 000 3 015 000
Spotify 20 104 000 6 617 000
Outlook (Outlook.com) 20 063 000 8 657 000
Assurance Maladie 19 977 000 1 671 000
Actu.fr - T ACPM 19 918 000 2 854 000
Ouest France - T ACPM 19 565 000 3 085 000
Carrefour 19 551 000 2 522 000
impots.gouv.fr 19 546 000 1 321 000
Lidl 19 484 000 2 852 000
PayPal 19 409 000 1 970 000
Netflix 18 761 000 4 539 000
Vinted 18 761 000 5 494 000
LinkedIn 18 000 000 4 694 000
Yahoo 17 914 000 4 884 000
Le Monde - T ACPM 17 547 000 2 668 000
Credit Agricole 16 942 000 5 233 000
Le Parisien - T ACPM 16 828 000 1 777 000
Dailymotion 16 797 000 1 320 000
Cdiscount 16 592 000 1 477 000
L Equipe - T ACPM 16 499 000 2 903 000
Service Public 16 436 000 1 014 000
Twitter X 16 016 000 4 255 000
20 Minutes - T ACPM 16 002 000 1 712 000
Airbnb 15 851 000 2 258 000
PagesJaunes - T 15 776 000 1 021 000
Temu 15 484 000 3 876 000
Marque (B) Visiteurs Uniques par mois % des VU ayant utilisé l’ordinateur % des VU ayant utilisé les écrans mobiles
Google 55 671 000 54,3 98,0
Facebook 52 130 000 26,1 97,8
YouTube 50 374 000 30,4 94,4
WhatsApp 50 333 000 5,4 99,5
Instagram 45 175 000 14,9 96,7
Amazon 41 267 000 35,8 87,0
Messenger 36 635 000 1,6 99,5
Leboncoin.fr - T ACPM 31 132 000 22,7 89,4
Wikipedia 30 506 000 22,3 89,4
Microsoft / Microsoft 365 30 401 000 34,9 80,1
OpenAI 28 397 000 20,6 90,2
Doctolib 27 222 000 20,6 89,9
Snapchat - T ACPM 26 533 000 1,6 99,5
TikTok 26 416 000 8,6 94,8
Waze 25 061 000 1,7 99,0
franceinfo - T ACPM 24 790 000 13,5 93,3
Booking.com 24 158 000 23,0 87,7
Orange 24 141 000 33,2 81,9
BFM TV - T ACPM 23 093 000 15,3 92,3
Apple 22 714 000 11,1 92,8
LA POSTE 22 251 000 33,8 77,3
Le Figaro - T ACPM 21 186 000 21,0 87,6
Windows Live 20 881 000 45,8 67,0
Samsung 20 868 000 5,6 96,5
E.Leclerc 20 582 000 23,1 85,2
Spotify 20 104 000 9,2 93,7
Outlook (Outlook.com) 20 063 000 27,8 82,1
Assurance Maladie 19 977 000 43,5 68,2
Actu.fr - T ACPM 19 918 000 9,1 95,0
Ouest France - T ACPM 19 565 000 14,2 91,8
Carrefour 19 551 000 25,3 82,7
impots.gouv.fr 19 546 000 51,4 59,1
Lidl 19 484 000 11,5 93,1
PayPal 19 409 000 27,8 81,1
Netflix 18 761 000 18,2 87,2
Vinted 18 761 000 12,6 91,8
LinkedIn 18 000 000 23,9 83,8
Yahoo 17 914 000 41,8 70,4
Le Monde - T ACPM 17 547 000 19,6 87,4
Credit Agricole 16 942 000 26,9 79,7
Le Parisien - T ACPM 16 828 000 12,2 92,1
Dailymotion 16 797 000 6,7 95,7
Cdiscount 16 592 000 25,9 81,4
L Equipe - T ACPM 16 499 000 15,7 90,8
Service Public 16 436 000 33,0 74,9
Twitter X 16 016 000 17,9 88,3
20 Minutes - T ACPM 16 002 000 15,1 91,0
Airbnb 15 851 000 16,9 87,5
PagesJaunes - T 15 776 000 26,1 82,4
Temu 15 484 000 13,0 90,2

 

Definitions

Group or Parent Parent This level encompasses the audience of a set of brands. It is important to note that a Brand can only be counted in one Parent. The Parent is the company which is the principal shareholder of the Brands (and not the URLs) that are associated with it. Find out more : The Parent is a level that consolidates the audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more of a set of brands. A Brand Brand Brand is the “brand” level. A brand is a set of URLs which are identified by the same logo. A brand is a coherent ensemble from the user viewpoint, in particular given the graphic charter or brand universe. Find out more can only be counted under a single Parent. The Parent is the company that is the majority shareholder of the Brands (not the URLs) associated with it.

Brand : The Brand is the “brand” level .” A Brand is an aggregate aggregate Grouping together of basic entities with the intention of forming larger units. In radio, two types of aggregates have existed since 1991: - Aggregates by format: General Interest Programmes, Private General Interest Programmes, Musical Programmes, Speciality Programmes, Local Programmes; - Aggregates by status: Public Service Radio Stations, Radio France, Private Commercial Radio Stations, Private Association Radio Stations. Find out more of domains, subdomains, and/or pages identified by the same logo in a consistent and uniform manner.

Brands included in the Hybrid Measurement Hybrid Measurement In statistics, this is an approach that involves mixing two data sources which differ both in nature and in level in order to create a third, richer or more detailed one. Find out more system’s Site-centric Site-centric Site-centric measurement refers to an audience measurement technique from data recorded on the website whose audience traffic was measured. This site-centric measurement is usually performed by a specialised solution, such as Google Analytics, that measures and analyses traffic using tags embedded in website pages or the screens of a mobile app. Find out more hybridisation hybridisation In statistics, this is an approach that involves mixing two data sources which differ both in nature and in level in order to create a third, richer or more detailed one. Find out more database database All the homogeneous data collected over the course of several surveys and whose structure provides the potential for tailor-made consultations and inquiries. Find out more are indicated either by the notation “T”, or by the notation “T ACPM ACPM ACPM (OJD until 2015) is a professional association which assure diffusion, distribution and counting of newspaper and advertising media. Find out more ” when their data data Digital data Find out more is certified by the ACPM (Alliance for Press and Media Figures).

Unique visitors per month : the total number of internet users who visited a group or brand at least once during the month in question question An inquiry posed in the same way to all participants in the same survey, with the goal of obtaining answers of the same nature. We distinguish closed questions whose responses are chosen from the options provided (scales, yes / no, classification options, etc.), from open-ended questions for which no answer categories are offered. In the latter case, the spontaneous answer of the interviewee is gathered. Find out more , regardless of where they connected from: home, work, or other locations. Internet users who visited the same group (or the same brand) multiple times are counted only once.

Average Average The average is one of the most important statistical indicators for a set of numbers. By default, it is the arithmetic mean, calculated by adding the values in the set and then dividing that sum by the number of values. Find out more Unique Visitors per Day: the average number of internet users who visited a group or brand at least once during a single day in the month in question. Internet users who visited the same site multiple times during the day are counted only once.

Methodology

Audience Internet Global Audience Internet Global Registered trademark. Global Internet Audience Measurement natively measures the overall audience of more than 3,000 brands and 500 applications. It is based on a panel of nearly 10,000 individuals aged 11 and over. The measurement benefits from innovative hybridization methodologies combining panels and big data developed by Médiamétrie. This global measurement provides audience results for mobile screens and computers. The measurement takes into account internet users' browsing habits regardless of location, connection type (3G/4G/Wi-Fi) or protocol (http/https) for all websites and applications. Find out more is part of Médiamétrie’s MediaWeb offering

The Audience Internet Global is based on nearly 10,000 panellists aged 11 and older

6,000 mobile panellists and 4,000 computer panellists, enabling “native” measurement of the global audience of nearly 3,000 brands and more than 500 apps. The measurement benefits from innovative hybridisation methodologies combining panels and Big Data Big Data Big data (or megadata) refers to the enormous quantities of data produced by all digital activities: private or professional, human or machine. Technological advances have made it possible to use this data for purposes other than its main purpose, regardless of how it is structured. Data sets with characteristics (e.g. volume, velocity, variety, variability, veracity) which, for a particular domain problem, at a given time, cannot be efficiently processed to derive value with existing technologies and techniques. The term Big Data is commonly used in a variety of ways, for example, as the name of the scalable technology used to deal with large datasets. Find out more developed by Médiamétrie. This comprehensive Audience Measurement Audience Measurement Quantitative study of the frequency of use of media. Find out more yields audience results for mobile and desktop screens. The measurement takes into account users’ browsing activity regardless of location, connection type (3G/4G/5G/Wi-Fi), or protocol (http/HTTPS) for all websites and apps.