Audiences and Results Internet
Internet Audiences: Key metrics, unique visitors and trends to help you understand online audience behaviours.
Audience of online Advertising in October 2025
Drawing on the Total Internet Audience measurement Audience measurement Quantitative study of the frequency of use of media. Find out more among a panel panel A sample from which information is collected over time. It can be questioned several times at regular intervals. This method is pertinent for studying changes in behaviour. The sample can be questioned continuously: - either: each individual in the panel is asked to fill in a daily questionnaire relating to the subject of the study. This is the case for the Radio panel. - or the information is recorded and returned regularly. This is the case for the Médiamat panel. This method is pertinent for understanding behavioural patterns and their changes if the panel lasts long enough. Find out more of 20,000 web users, Médiamétrie assesses the performances of the internet media brokers and advertising networks which subscribe to Total Internet Audience Audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more .
These advertising results, which are not exhaustive, can be used to develop the audiences for groups of websites and apps marketed by media brokers and publishers, and the results are provided to agencies for use in media planning media planning All of the techniques for defining a media plan (or campaign plan), justifying the choice of the formats used within one or several media, and calculating the performances of a combination of formats. Find out more tools.
Based on data data Digital data Find out more collected in October 2025 from subscribers, Médiamétrie published audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more reach reach Reach is the term used to describe the reach achieved by a medium, publication, advertisement or campaign. It corresponds to the number of users reached and is therefore quantitative data. Reach plays a key role in measuring return on investment. It is used to determine whether or not the communication is effective. Whether for a website or a social network, reach corresponds to the proportion of the Internet user population or the audience reached by the site or network over a set period. Find out more , Affinity Affinity The ratio (expressed as a percentage or as an index) of the audience for a target to the total audience of a format, show, time slot, etc. The higher the affinity value, the higher the audience of the target is above the average. Find out more , and usage metrics for 42 advertising offerings across 70 benchmark sociodemographic targets.
31 Primary Ad Networks: Primary Ad Networks represent a publisher’s exclusive Display Display Display Advertising, or Bannering, is the most traditional interactive advertising channel. The advertiser uses pre-set advertising spaces on websites (banner, skyscraper, IMU, leaderboard, etc.) Find out more advertising offerings.
1 Partner Ad Network: Partner ad networks represent offerings already registered with a Major Ad Network that may be included in another ad network with the publisher’s consent consent Any freely given, specific, informed and unambiguous indication of the data subject's wishes through which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her. It is one of the six legal bases provided for by the GDPR. Find out more .
7 Packs: Packs represent the various display offers from ad networks focused on a specific theme or target target A subset of the population which we aim to reach with a show or advertising campaign. The target is defined using socio-demographic, equipment, or behavioural characteristics. Find out more audience.
3 Networks: Networks are advertising offers including programmatic advertising offers.
Top Audience Audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more Figures for Major Advertising Networks and Partners
Only those companies that participate in Advertising Audience Measurement Audience Measurement Quantitative study of the frequency of use of media. Find out more are included in the rankings below.
| Régies principales et partenaires | Visiteurs Uniques par mois | Visiteurs Uniques moyens par jour |
| Azerion (Madvertise Adverline) (Regie principale) | 38 410 000 | 8 415 000 |
| 366 (Regie principale) | 37 660 000 | 10 654 000 |
| Prisma Media Solutions (Regie principale) | 34 150 000 | 7 655 000 |
| MEDIA.figaro (Regie principale) | 32 407 000 | 6 985 000 |
| ReWorld Media (Regie principale) | 31 508 000 | 4 564 000 |
| Leboncoin (Regie principale) | 30 859 000 | 7 969 000 |
| France Televisions Publicite (Regie principale) | 30 140 000 | 6 266 000 |
| Orange Advertising (Regie principale) | 29 843 000 | 9 298 000 |
| Webedia (Regie principale) | 27 345 000 | 3 812 000 |
| Unlimitail (Regie principale) | 24 909 000 | 3 380 000 |
| TF1 Publicite Digital (Regie principale) | 24 431 000 | 4 173 000 |
| CANAL+ Brand Solutions Digital (Regie principale) | 22 288 000 | 3 723 000 |
| M Publicité (Regie principale) | 22 197 000 | 4 108 000 |
|
Les Echos Le Parisien Médias / Paris Match Médias (Regie principale) |
20 956 000 | 3 072 000 |
| Retailink (Regie principale) | 20 646 000 | 1 622 000 |
| RMC BFM Ads (Regie principale) | 20 356 000 | 3 520 000 |
| Groupe EBRA - Humanoid (Regie partenaire) | 18 857 000 | 3 041 000 |
| Dailymotion Advertising (Regie principale) | 15 841 000 | 1 323 000 |
| M6 Publicite Digital (Regie principale) | 14 647 000 | 1 742 000 |
| Cdiscount Advertising (Regie principale) | 14 620 000 | 1 342 000 |
| Boursorama Médias (Regie principale) | 14 080 000 | 3 116 000 |
| Groupe Marie Claire Adnetwork (Regie principale) | 12 079 000 | 981 000 |
| CMI Media (Regie principale) | 11 272 000 | 1 084 000 |
| Rakuten Advertising (Regie principale) | 10 076 000 | 859 000 |
| Drive Media (Regie principale) | 6 647 000 | 651 000 |
| Le Point Communication (Regie principale) | 6 557 000 | 619 000 |
| Lagardere Publicite News (Regie principale) | 6 154 000 | 506 000 |
| Uni-Medias (Regie principale) | 6 012 000 | 304 000 |
| Bayard Media Développement (Regie principale) | 4 859 000 | 332 000 |
| Infopro Digital (Regie principale) | 4 606 000 | 243 000 |
| Groupe Challenges (Regie principale) | 4 587 000 | 254 000 |
| NRJ Adnetwork (Regie principale) | 3 663 000 | 288 000 |
Packages & Networks
Audience Internet Global, October 2025
Thematic packs
| Packs thématiques | Visiteurs Uniques par mois | Visiteurs Uniques moyens par jour |
| Groupe EBRA - Presse régionale | 14 993 000 | 2 473 000 |
| Groupe Humanoid - Hi-Tech | 7 640 000 | 667 000 |
| Keleops Hi-Tech | 8 079 000 | 680 000 |
| Les Numériques Tech & gaming | 7 127 000 | 478 000 |
| WEB66 - Actualites | 37 697 000 | 10 659 000 |
| Pack cible | Visiteurs Uniques par mois | Visiteurs Uniques moyens par jour |
| CMI MEDIA - Pack FEMMES | 6 714 000 | 421 000 |
Standard Packs
| Pack standard | Visiteurs Uniques par mois | Visiteurs Uniques moyens par jour |
| PHR | 21 319 000 | 3 195 000 |
NETWORKS
| Réseaux | Visiteurs Uniques par mois | Visiteurs Uniques moyens par jour |
| Audion | 46 406 000 | 19 033 000 |
| Azerion (Sublime Madvertise Adverline) | 46 833 000 | 16 825 000 |
| Dailymotion Network | 50 530 000 | 25 994 000 |
Definitions
Unique visitors per month: the total number of Internet users who visited a group or brand brand Brand is the “brand” level. A brand is a set of URLs which are identified by the same logo. A brand is a coherent ensemble from the user viewpoint, in particular given the graphic charter or brand universe. Find out more at least once during the month in question question An inquiry posed in the same way to all participants in the same survey, with the goal of obtaining answers of the same nature. We distinguish closed questions whose responses are chosen from the options provided (scales, yes / no, classification options, etc.), from open-ended questions for which no answer categories are offered. In the latter case, the spontaneous answer of the interviewee is gathered. Find out more , regardless of where they connected: home, work, or other locations. Internet users who visited the same group (or the same brand) multiple times are counted only once.
Average Average The average is one of the most important statistical indicators for a set of numbers. By default, it is the arithmetic mean, calculated by adding the values in the set and then dividing that sum by the number of values. Find out more Unique Visitors per Day: the average number of internet users who visited a group or brand at least once during a day in the month in question. Internet users who visited the same site multiple times during the day are counted only once.
Methodology
Audience Internet Global Audience Internet Global Registered trademark. Global Internet Audience Measurement natively measures the overall audience of more than 3,000 brands and 500 applications. It is based on a panel of nearly 10,000 individuals aged 11 and over. The measurement benefits from innovative hybridization methodologies combining panels and big data developed by Médiamétrie. This global measurement provides audience results for mobile screens and computers. The measurement takes into account internet users' browsing habits regardless of location, connection type (3G/4G/Wi-Fi) or protocol (http/https) for all websites and applications. Find out more is part of Médiamétrie’s MediaWeb universe universe All the statistical units from which a survey sample is drawn. When these units are people, the universe is termed a population. Find out more .
Audience Internet Global is based on nearly 20,000 Panellists aged 2 and older:10,500 computer panellists, 10,500 mobile panellists, and 4,500 tablet panellists, including 6,200 panellists with two or three screens (computer and/or mobile phone and/or tablet), which allows for the “native” measurement of the total audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more for more than 5,000 brands and 1,000 Mobile Apps. The measurement leverages innovative hybridization methodologies combining panels and Big Data Big Data Big data (or megadata) refers to the enormous quantities of data produced by all digital activities: private or professional, human or machine. Technological advances have made it possible to use this data for purposes other than its main purpose, regardless of how it is structured. Data sets with characteristics (e.g. volume, velocity, variety, variability, veracity) which, for a particular domain problem, at a given time, cannot be efficiently processed to derive value with existing technologies and techniques. The term Big Data is commonly used in a variety of ways, for example, as the name of the scalable technology used to deal with large datasets. Find out more developed by Médiamétrie. This comprehensive measurement yields audience results for each screen type: computer, mobile phone, and tablet. The measurement takes into account users’ browsing activity regardless of location, connection type (3G/4G/5G/Wi-Fi), or protocol (http/HTTPS) for all websites and apps.