Audiences and Results Internet
Internet Audiences: Key metrics, unique visitors and trends to help you understand online audience behaviours.
Audience of online advertising in April 2026
Drawing on the Total Internet Audience measurement Audience measurement Quantitative study of the frequency of use of media. Find out more among a panel panel A sample from which information is collected over time. It can be questioned several times at regular intervals. This method is pertinent for studying changes in behaviour. The sample can be questioned continuously: - either: each individual in the panel is asked to fill in a daily questionnaire relating to the subject of the study. This is the case for the Radio panel. - or the information is recorded and returned regularly. This is the case for the Médiamat panel. This method is pertinent for understanding behavioural patterns and their changes if the panel lasts long enough. Find out more of 10,000 web users, Médiamétrie assesses the performances of the internet media brokers and advertising networks which subscribe to Total Internet Audience Audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more .
These advertising results, which are not exhaustive, can be used to develop the audiences for groups of websites and apps marketed by media brokers and publishers, and the results are provided to agencies for use in media planning media planning All of the techniques for defining a media plan (or campaign plan), justifying the choice of the formats used within one or several media, and calculating the performances of a combination of formats. Find out more tools.
Based on the data data Digital data Find out more on subscribers measured in April 2026, Médiamétrie has published the audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more figures, affinity affinity The ratio (expressed as a percentage or as an index) of the audience for a target to the total audience of a format, show, time slot, etc. The higher the affinity value, the higher the audience of the target is above the average. Find out more and usage data for 41 advertising offerings across 70 benchmark socio-demographic targets.
30 principal Media Brokers: The Principal Media Broker category represents display display Display Advertising, or Bannering, is the most traditional interactive advertising channel. The advertiser uses pre-set advertising spaces on websites (banner, skyscraper, IMU, leaderboard, etc.) Find out more advertising offerings that are exclusive to one publisher.
1 Partner Media Broker: Partner Media Broker represent offers already declared in a principal media broker that can be included in another media broker by agreement with the publisher.
7 Packs: Packs represent the different display advertising offerings of media brokers that focus on a theme or a target target A subset of the population which we aim to reach with a show or advertising campaign. The target is defined using socio-demographic, equipment, or behavioural characteristics. Find out more .
3 Networks: Networks are advertising offerings whose confidential composition includes programme-based purchasing offerings.
Main audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more of principal and partner media brokers
Total Internet Audience, April 2026
Only players subscribed to
audience measurement
audience measurement
Quantitative study of the frequency of use of media.
Find out more
of advertisement offers are present on the following ranking
| Régies principales et partenaires | Visiteurs Uniques par mois | Visiteurs Uniques moyens par jour |
| Azerion (Madvertise Adverline) (Regie principale) | 41 032 000 | 8 952 000 |
| 366 (Regie principale) | 37 700 000 | 10 859 000 |
| Valiuz (Regie principale) | 34 120 000 | 5 286 000 |
| Prisma Media Solutions (Regie principale) | 32 835 000 | 7 082 000 |
| MEDIA.figaro (Regie principale) | 32 740 000 | 6 656 000 |
| Leboncoin (Regie principale) | 32 366 000 | 8 510 000 |
| ReWorld Media (Regie principale) | 31 745 000 | 4 799 000 |
| France Televisions Publicite (Regie principale) | 31 196 000 | 6 247 000 |
| Orange Advertising (Regie principale) | 30 604 000 | 9 881 000 |
| Unlimitail (Regie principale) | 26 562 000 | 3 800 000 |
| Webedia (Regie principale) | 24 436 000 | 2 931 000 |
| M Publicité (Regie principale) | 22 402 000 | 4 310 000 |
|
Les Echos Le Parisien Médias / Paris Match Médias (Regie principale) |
21 466 000 | 3 111 000 |
| TF1 Publicite Digital (Regie principale) | 21 181 000 | 3 386 000 |
| RMC BFM Ads (Regie principale) | 20 593 000 | 3 341 000 |
| Groupe EBRA - Humanoid (Regie partenaire) | 20 293 000 | 3 160 000 |
| CANAL+ Brand Solutions Digital (Regie principale) | 19 749 000 | 3 003 000 |
| Retailink (Regie principale) | 18 961 000 | 1 431 000 |
| Cdiscount Advertising (Regie principale) | 14 496 000 | 1 262 000 |
| M6 Publicite Digital (Regie principale) | 14 098 000 | 1 636 000 |
| Boursorama Médias (Regie principale) | 13 502 000 | 3 133 000 |
| Groupe Marie Claire Adnetwork (Regie principale) | 12 637 000 | 1 096 000 |
| CMI Media (Regie principale) | 8 855 000 | 883 000 |
| Drive Media (Regie principale) | 7 446 000 | 705 000 |
| Infopro Digital (Regie principale) | 5 615 000 | 359 000 |
| Groupe Challenges (Regie principale) | 4 886 000 | 283 000 |
| Uni-Medias (Regie principale) | 4 839 000 | 247 000 |
| Lagardere Publicite News (Regie principale) | 4 782 000 | 422 000 |
| Bayard Media Développement (Regie principale) | 4 420 000 | 304 000 |
| Le Point Communication (Regie principale) | 4 335 000 | 351 000 |
| NRJ Adnetwork (Regie principale) | 3 173 000 | 285 000 |
Packs & Networks
Total Internet Audience, April 2026
| Packs thématiques | Visiteurs Uniques par mois | Visiteurs Uniques moyens par jour |
| Groupe EBRA - Presse régionale | 15 798 000 | 2 560 000 |
| Groupe Humanoid - Hi-Tech | 8 756 000 | 701 000 |
| Keleops Hi-Tech | 7 867 000 | 587 000 |
| Les Numériques Tech & gaming | 6 220 000 | 411 000 |
| WEB66 - Actualites | 37 786 000 | 10 851 000 |
| Pack cible | Visiteurs Uniques par mois | Visiteurs Uniques moyens par jour |
| CMI MEDIA - Pack FEMMES | 4 868 000 | 319 000 |
| Pack standard | Visiteurs Uniques par mois | Visiteurs Uniques moyens par jour |
| PHR | 20 874 000 | 3 028 000 |
| Réseaux | Visiteurs Uniques par mois | Visiteurs Uniques moyens par jour |
| Audion | 46 905 000 | 19 160 000 |
| Azerion (Sublime Madvertise Adverline) | 49 011 000 | 18 350 000 |
| Teads | 51 974 000 | 27 460 000 |
Definitions
Unique monthly visitors: Total number of individuals having visited a website at least once during the month in question question An inquiry posed in the same way to all participants in the same survey, with the goal of obtaining answers of the same nature. We distinguish closed questions whose responses are chosen from the options provided (scales, yes / no, classification options, etc.), from open-ended questions for which no answer categories are offered. In the latter case, the spontaneous answer of the interviewee is gathered. Find out more , regardless of their connection location: home, workplace, or other locations. Individuals who visited the same website several times are only counted once.
Unique daily visitors: The number of individuals having visited a website at least once during an average day average day Data relating to an average day correspond to the arithmetic mean of the corresponding data over the different days of the week, with this average being calculated over all of the weeks in the period studied. The idea of the average day Monday-Friday is also used: the week is then limited to five days. Find out more in the month in question. Individuals who visited the same website several times are only counted once for that day.
Methodology
Total Internet Audience Audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more is part of Médiamétrie’s MediaWeb offering.
The Total Internet Audience measurement Audience measurement Quantitative study of the frequency of use of media. Find out more is based on a unique panel panel A sample from which information is collected over time. It can be questioned several times at regular intervals. This method is pertinent for studying changes in behaviour. The sample can be questioned continuously: - either: each individual in the panel is asked to fill in a daily questionnaire relating to the subject of the study. This is the case for the Radio panel. - or the information is recorded and returned regularly. This is the case for the Médiamat panel. This method is pertinent for understanding behavioural patterns and their changes if the panel lasts long enough. Find out more of nearly 10,000 panelists aged 11 and older :
6,000 mobile panelists and 4,000 computer panelists, enabling “native” measurement of the total audience for nearly 3,000 brands and more than 500 apps. The measurement benefits from innovative hybridization methodologies developed by Médiamétrie which combine panel data data Digital data Find out more and Big Data Big Data Big data (or megadata) refers to the enormous quantities of data produced by all digital activities: private or professional, human or machine. Technological advances have made it possible to use this data for purposes other than its main purpose, regardless of how it is structured. Data sets with characteristics (e.g. volume, velocity, variety, variability, veracity) which, for a particular domain problem, at a given time, cannot be efficiently processed to derive value with existing technologies and techniques. The term Big Data is commonly used in a variety of ways, for example, as the name of the scalable technology used to deal with large datasets. Find out more . This total measurement provides audience results for each screen: computer, telephone, mobile and tablet. The measurement takes into account the internet browsing of web users regardless of the location, connection method (3G/4G/5G/Wi-Fi) or protocol (http/https) for all of the websites and apps.