Social policy: a foundation of trust and performance

Médiamétrie brings together two areas of work with different requirements: headquarters functions (data, research, statistics statistics Statistics or Data Science is a field of mathematics that studies phenomena through data collection, processing, analysis, graphical representation and visualisation (Data Visualisation), as well as the interpretation of results. Find out more , IT, etc.) and fieldwork (data collection, respondent and Panellist relations, etc.). Managing human resources means, first and foremost, refusing to treat employees as a single homogeneous group. HR policies are therefore tailored to reflect the realities of each role and to interpret performance metrics without Bias Bias The bias of a statistical result is the difference between the result obtained and the exact value that one is seeking. There are three distinct types of bias: sampling bias (for example: using an unsuitable sampling frame), observational bias (for example: poor wording of a question or answer grid), and estimate bias (for example: not fully taking into account the categories for drawing the sample). Find out more .

In 2025, the workforce is becoming more stable: 89% of contracts are permanent, with a balanced gender distribution distribution This refers to the distribution of a variable; “structure” is also used with this meaning. In statistics, for each x value of a quantitative variable, the distribution function gives the proportion of individuals having a variable value that is less than or equal to x. Find out more (51% / 49%), and turnover reduced to 16.4% (compared to 24.2% in 2024), despite a tight labor market for data data Digital data Find out more and IT professionals.

A good work environment depends on striking a balance between autonomy and structure. Remote work (up to three days a week at headquarters, and up to 75% of the time for certain survey survey A statistical method that aims to produce information about a population by interviewing part of the population (sample). This word is generally used to mean a survey conducted on a sample that have been interviewed using a questionnaire or else systematically observed. Find out more roles) and the right to disconnect (guaranteed by collective bargaining agreements) provide the framework for this. The prevention of psychosocial risks relies on managers trained to identify early warning signs and on a psychological support system accessible to all. The 2025 results confirm this: workplace accidents have fallen sharply (3 in 2025 compared to 10 in 2024). A confidential ethics ethics All the codes and rules of conduct that professionals give themselves, and which they strive to observe whilst they carry out their professional activities. Find out more channel channel A subset of the brand URLs that overlap with a single theme (e.g., news, e-mail, etc.); the channel audience contributes to the overall audience of the brand, which itself contributes to the overall audience of the Parent. Find out more , Médiamétrie Integrity Line, protects whistleblowers and is part of a zero-tolerance policy toward proven violations.

Social dialogue extends beyond employee representative representative A sample is said to be representative when it has been generated via a representative draw, meaning that each individual in the population had a non-zero probability of being selected. Representativeness relates to the sample and not to a unit of the population. It is not synonymous with a proportional sample or a "reduced model" of the population studied. In survey theory, it has been demonstrated that an optimal sampling strategy consists of organising the sample according to the variables that are most correlated to the subject of the study. Find out more bodies alone: it is based on a variety of forums for discussion, participation, and cooperation. All employees are covered by the Médiamétrie social framework; the Social and Economic Committees (CSEs) meet regularly (27 meetings per year, involving Headquarters, Field Field All the operations that structure the work of interviewers: description of the interviewees, instructions for choosing the interviewees, quotas, administering the questionnaire, quality controls, etc. The entire physical system (rooms, personal computers, telephones, etc.) used for telephone surveys, and the related organisation is called the “telephone field”. Find out more Offices, and the Central CSE); and negotiations (annual collective bargaining, remote work, equality, time off donations, and profit-sharing) are conducted over the long term. In addition, there is a culture of listening in our day-to-day work: the Barometer Barometer By analogy with meteorology, this term designates any regular measurement that can give an account of changes in audience, opinion, image, etc. Find out more survey survey A statistical method that aims to produce information about a population by interviewing part of the population (sample). This word is generally used to mean a survey conducted on a sample that have been interviewed using a questionnaire or else systematically observed. Find out more (five rounds per year, with verbatim responses reviewed by the Executive Committee), HR forums open to all, an annual breakfast with the HR Director for each team, and managerial check-ins. Our belief: Transformation is built together with employees, day by day, with purpose and transparency.