Media chronology: a uniquely French phenomenon
Médiamétrie is expanding its M Insights collection. Alongside M Insights > The Feature—which offers a monthly in-depth article based on the results of our research, analyses, and expertise—check out today’s edition:
M Insights > The Podcast Podcast Audio programme in the form of episodes or series available online for listening on demand. This terminology comes from the contraction of the words Ipod and Broadcast... Find out more , offering a fresh, audio-based perspective and in-depth analysis of the trends shaping the media, advertising, and digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more markets.
In this issue, Isabelle Maurice, Director of Research, Monitoring, and Forecasting, and Alyssa Normant, Senior Research Analyst, explore a uniquely French phenomenon: media chronology. This system, which structures the market, was established in the early 1980s. How did this rule—which imposes constraints on video industry players—come about? What does it look like today? And what debates are currently stirring up the French creative market regarding this issue?
Put on your headphones… and enjoy the show!
