Podcast Measurement Essentials

The essentials

This measure covers two main types of audio content:

• On-demand podcasts: these are programs that have previously been broadcast broadcast A mode of transmission whereby a transmitter sends the same audio and video stream to many receivers within a coverage area. In the context of computer networks, broadcast mode is contrasted with “multicast” and “unicast” modes, which respectively refer to the transmission of a stream to a given group of recipient devices and to a single recipient device. OR : Putting a show or a programme on television or radio. This term refers to a programme that is broadcast live as opposed to on-demand. Find out more on the air.
• Native podcasts: these are original audio content that has not been broadcast on the air, produced specifically by radio stations or other publishers.
   

Technical infrastructure and international standards

The EAR > Podcast Podcast Audio programme in the form of episodes or series available online for listening on demand. This terminology comes from the contraction of the words Ipod and Broadcast... Find out more methodology relies on rigorous audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more data data Digital data Find out more processing processing Means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction Find out more to guarantee reliable and actionable results:

1. Data Collection and Verification (Logs)

The measurement directly uses podcast server server A system composed of computer hardware and software, that makes databases or programmes available to its users. Find out more logs provided by the publisher or its hosting platforms. To process these large volumes of data, Médiamétrie formed a strategic partnership with the ACPM ACPM ACPM (OJD until 2015) is a professional association which assure diffusion, distribution and counting of newspaper and advertising media. Find out more (Alliance pour les Chiffres de la Presse et des Médias). ACPM provides the technical infrastructure dedicated to collecting, analyzing, and systematically auditing these logs.

2. Standardization and International Comparability

Thanks to this processing, calculation rules are standardized across the board. Furthermore, the infrastructure applies strict filtering rules compliant with international standards established by the IAB IAB The Internet Advertising Bureau is an association dedicated to optimising the use and effectiveness of advertising on the medium of the Internet. Find out more Tech Lab. This compliance ensures global consistency and allows Médiamétrie’s measurement results to be compared with those published by other audience measurement audience measurement Quantitative study of the frequency of use of media. Find out more organizations worldwide.
 

Which devices and listening modes are measured?

The EAR > Podcast measurement tracks digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more usage as closely as possible to listener listener Someone who is listening to a radio station, an aggregate of stations or a coordination; this generic term can also be used for television (however, its preferred term is "TV viewer"). Find out more behavior:

• Listening modes: The system counts all audio content, whether listened to directly via streaming streaming A technical method of digitally transmitting data to enable the playback of a continuous flow of video and audio material. Unlike terrestrial or satellite TV broadcasting, this technology requires a two-way network (internet) to send periodic requests to the streaming server in order to receive video or audio micro-files. Find out more or downloaded in advance.
• Supported platforms: The measurement covers the majority of distribution distribution This refers to the distribution of a variable; “structure” is also used with this meaning. In statistics, for each x value of a quantitative variable, the distribution function gives the proportion of individuals having a variable value that is less than or equal to x. Find out more channels on the market, including streaming platforms, websites, and dedicated apps.

To orchestrate this entire service, Médiamétrie relies on a fully supervised, outsourced technical infrastructure, ensuring end-to-end management of the measurement on behalf of its clients.