How does 4-screen TV/Video & 3-screen Video measurement work?

Bon à Savoir

A system built on Médiamétrie’s TV and Internet measurements

4-screen TV/Video and 3-screen Video audience results come from reconciling several data sources in France:

  • Mediametrie//NetRatings’ computer video panel for the computer video audience
  • The reference panel for measuring television, Médiamat, for the TV audience
  • Médiamétrie’s site-centric measurement, eStat Streaming, across all internet screens
  • The Google and Médiamétrie single source panel (TV and internet panel) for calculating contributions between different screens
Image

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

More
×
Dictionnaire
Les mots
des médias
New
edition
+500
definitions
A
B
C
D
E
F
G
H
I