Governance: how Médiamétrie makes its decisions
As a key independent player in the French media ecosystem, Médiamétrie builds trust in audience measurement through consensus-based decision-making and a transparent, representative governance framework. This framework is built on five core commitments that ensure the reliability of its measurements and the fair representation of all market stakeholders.
Affirm Médiamétrie’s central and impartial role through its governance
Médiamétrie is based on a unique and representative representative A sample is said to be representative when it has been generated via a representative draw, meaning that each individual in the population had a non-zero probability of being selected. Representativeness relates to the sample and not to a unit of the population. It is not synonymous with a proportional sample or a "reduced model" of the population studied. In survey theory, it has been demonstrated that an optimal sampling strategy consists of organising the sample according to the variables that are most correlated to the subject of the study. Find out more governance structure that brings together all the key players in the French media market: publishers, platforms, media buyers, agencies, and advertisers. This structure is based on two complementary levels: a Board of Directors that sets strategic directions, and six decision-making committees supplemented by two Scientific and Technical Commissions, which bring together all stakeholders in the sector: media outlets, digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more platforms, ad networks, advertisers, media Agencies, and professional organizations. Consultation, neutrality, and transparency are the guiding principles of this model, which positions Médiamétrie as an independent architect of trust in measurement, serving the public interest of the media ecosystem.
Ensure that measures are verifiable and auditable
The reliability of Médiamétrie’s measurements depends on their ability to be independently verified and subject to independent control control All the operations implemented to verify the quality of information gathering: the work of the interviewers, the participation of the interviewees, progress against objectives, etc. Find out more . It is based on the seven principles defined by the EMFA (European Media Freedom Act): transparency, impartiality, comparability, proportionality, inclusion, non-discrimination, and verifiability.
Transparency is a fundamental principle of this approach. It is reflected in comprehensive methodological documentation, clearly established rules for interpretation, and the collaborative development of methodological changes with the entire ecosystem, particularly through committees, commissions, workshops, and working groups.
The CESP (French Centre for the Study of Advertising Media) CESP (French Centre for the Study of Advertising Media) The CESP (Centre d'Étude des Supports de Publicité) is the inter-professional body for communication players involved in media audience research and the measurement of their effectiveness: advertisers, agencies and media. CESP audits all benchmark audience measurements on behalf of its members, whatever the medium: Internet, TV, press, outdoor advertising, radio, cinema. CESP also provides certification and consultancy services in France and abroad. Find out more , an independent professional third party, continuously audits Audience Measurement Audience Measurement Quantitative study of the frequency of use of media. Find out more studies. The findings of these audits are shared with the relevant bodies and may lead to corrective actions.
This approach based on trust is reinforced by Médiamétrie’s certifications: ISO 9001 (since 1998) for the quality of production processes, and ISO 27001 and ISO 27701 (since 2023) for information security and data data Digital data Find out more protection.
Ensure a high level of data security and confidentiality
The trust placed in Médiamétrie’s measurements is based on rigorous protection of the data data Digital data Find out more of panellists, clients, employees, and partners. This requirement is underpinned by specific, recognized certifications: ISO 27001 (since 2023) for information security and ISO 27701 (since 2023) for the protection of personal data personal data Means any information relating to an identified or identifiable natural person (hereinafter the ‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. Find out more . These standards govern data management processes and ensure a high level of security and confidentiality.
This approach is reinforced by an annual internal cybersecurity audit, as well as strict incident management procedures. 100% of employees are trained in cybersecurity and privacy issues, and every new project is evaluated according to the principles of Security By Design Security By Design Starting at the product/service design phase, this concept encompasses every practice that aims to consider questions and issues of data protection (availability, integrity, confidentiality, traceability) that will concern the said product or service. Find out more to ensure that data protection is built in from the design phase. Critical suppliers, particularly digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more ones, are also subject to enhanced controls.
A Data Protection Officer Data Protection Officer The Data Protection Officer (DPO) is responsible for implementing compliance with the GDPR within the body that has appointed him/her with regard to all processing operations carried out by that body. Their designation is mandatory in certain cases. A delegate, whether internal or external, may be appointed for several bodies under certain conditions. To guarantee the effectiveness of his or her missions, the delegate must have professional qualities and specific knowledge and must have the benefit of adequate material and organizational means, resources and positioning. Find out more (DPO) ensures compliance with the GDPR GDPR Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC. The General Data Protection Regulation gives European citizens back control of their personal data. Entered into force in the EU on 25 May 2018, the GDPR imposes limits on companies with regard to the collection and processing of data belonging to their users or customers. Find out more and handles requests related to personal data.
Foster a balanced relationship with partners and suppliers
Médiamétrie’s responsibility extends beyond its own activities and is part of a commitment to ethics ethics All the codes and rules of conduct that professionals give themselves, and which they strive to observe whilst they carry out their professional activities. Find out more and vigilance throughout its entire value chain. By adhering to a responsible procurement policy, Médiamétrie strives to build sustainable, transparent, and balanced relationships with its suppliers and partners, which are essential to the quality, reliability, and independence of its measurements.
Médiamétrie incorporates social, ethical, and environmental criteria into its processes for selecting, evaluating, and monitoring suppliers, and expects them to respect human rights, international labor standards, anti-corruption measures, and environmental commitments. These requirements, aligned with the principles of the United Nations Global Compact—to which Médiamétrie is a signatory—are formalized in its contractual relationships and detailed in Médiamétrie’s Supplier Code of Conduct.
Guiding Institutions to Shape Tomorrow's Regulations
Amid profound changes in media consumption patterns and technologies, Médiamétrie plays an active role alongside local and European institutions to help develop regulations tailored to the realities of the sector. By sharing its expertise and data data Digital data Find out more , Médiamétrie helps build a balanced regulatory framework that protects market participants while promoting innovation and transparency in Audience Measurement Audience Measurement Quantitative study of the frequency of use of media. Find out more .
As a founding member and chair of the Audience Measurement Coalition (AMC), Médiamétrie serves as a collective technical voice for European regulators on issues related to the EMFA and the Digital Digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more Markets Act.
Business Ethics: everyone’s commitment
Médiamétrie places ethics ethics All the codes and rules of conduct that professionals give themselves, and which they strive to observe whilst they carry out their professional activities. Find out more and integrity at the heart of its operations. The company adheres to an Anti-Corruption Code of Conduct and a Code of Ethics, which define the principles and behaviors expected of all its employees and stakeholders.
Since 2019, the Médiamétrie Integrity Line whistleblowing platform, operated by the independent third party EQS Group, allows anyone to report potential breaches of these commitments confidentially and securely. Accessible by mail, email, phone, or via a secure web portal, it provides a dedicated reporting channel channel A subset of the brand URLs that overlap with a single theme (e.g., news, e-mail, etc.); the channel audience contributes to the overall audience of the brand, which itself contributes to the overall audience of the Parent. Find out more for situations such as corruption, fraud, conflicts of interest, harassment, discrimination, breaches of personal data personal data Means any information relating to an identified or identifiable natural person (hereinafter the ‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. Find out more , or human rights violations.
Each report is handled rigorously, in accordance with the principles of confidentiality, impartiality, and whistleblower protection.