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Audience Measurement Glossary
UPM (Unaddressed Printed Matter)

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UPM (Unaddressed Printed Matter)

Advertising material posted through a letterbox that does not bear the recipient’s address.

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Written by Médiamétrie’s experts and enriched with more specific definitions sourced from the following glossaries: CNIL, Définitions Marketing, The Illustrated Encyclopedia of Marketing, ACADEMIC, and the SNPTV Guide 2021 – Précis de télévision.

AACC (Association des Agences Conseils en Communication / Association of advertising agencies)

Abandoned Call Rate

Accuracy or Degree of Accuracy

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