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Audience Measurement Glossary
Data Cleansing

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Data Cleansing

This stage consists of deleting incoherent data, correcting errors such as duplicates or wrongly entered data.

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Written by Médiamétrie’s experts and enriched with more specific definitions sourced from the following glossaries: CNIL, Définitions Marketing, The Illustrated Encyclopedia of Marketing, ACADEMIC, and the SNPTV Guide 2021 – Précis de télévision.

AACC (Association des Agences Conseils en Communication / Association of advertising agencies)

Abandoned Call Rate

Accuracy or Degree of Accuracy

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