Environmental strategy: more sustainable and responsible measurement systems
Médiamétrie's environmental strategy is structured around reducing its carbon footprint, eco-designing its measurement systems, responsible procurement, and digital sobriety, all aimed at delivering more sustainable measurement solutions.
What are Médiamétrie's environmental commitments?
The environmental strategy of Médiamétrie is based on three complementary commitments that guide its actions:
- Climate Action, with a goal of reducing greenhouse gas emissions by 50% by 2030 compared to 2020.
- Eco-designing its initiatives, by integrating environmental considerations from the design phase and adopting a philosophy of acting with moderation.
- Supporting suppliers and customers in the environmental transition.
These commitments are based on a structured approach, initiated in 2020 with the completion completion The video completion rate is an important indicator used to assess the effectiveness of video advertising broadcast on digital media. It is measured in terms of the proportion of the audience that views a video in its entirety. The term is often used to designate the average proportion of a video viewed. For example, a video completion rate of 50% means that, on average, the video is viewed halfway through. Find out more of an initial carbon assessment, which identified the main sources of emissions and prioritized decarbonization levers. This analytical foundation led to the formalization of a climate transition plan in 2022, which now serves as the reference framework for the company’s environmental actions.
Médiamétrie's Climate Transition Plan
Médiamétrie’s climate transition plan is based on a philosophy of continuous improvement, aimed at measuring, managing, and reducing the carbon footprint of all its activities. It sets a clear trajectory for reducing emissions, while detailing the operational actions needed to achieve this goal.
Climate Transition Governance at Médiamétrie
Its implementation is supported by a dedicated governance structure, organized around the CSR Strategy Manager and CSR liaisons in various business units. These internal liaisons play a key role in the operational implementation of the plan by ensuring regular monitoring of emissions, identifying discrepancies, and adjusting the actions taken.
All departments are involved in this process, ensuring a cross-functional and integrated approach to environmental issues. The Executive Committee is responsible for strategic steering and overall monitoring of the climate trajectory.
What policies structure environmental action?
The transition plan is based on a set of fundamental internal policies that enable Médiamétrie to implement its commitments:
- an annual carbon footprint assessment covering Scopes 1, 2, and 3
- a responsible procurement policy
- an eco-design approach for products and services
- a policy of energy and digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more efficiency
- a waste management policy
These measures are broadcast broadcast A mode of transmission whereby a transmitter sends the same audio and video stream to many receivers within a coverage area. In the context of computer networks, broadcast mode is contrasted with “multicast” and “unicast” modes, which respectively refer to the transmission of a stream to a given group of recipient devices and to a single recipient device. OR : Putting a show or a programme on television or radio. This term refers to a programme that is broadcast live as opposed to on-demand. Find out more to the relevant employees and are subject to regular monitoring, ensuring their effective implementation and continuous improvement.
How are greenhouse gas emissions measured?
Médiamétrie’s Carbon Methodology
The tracking tracking Activity which aims to measure the profile of a visitor to a website, their browsing path, interests, origin in the network, etc., in order to tailor content to them. Find out more of greenhouse gas emissions is based on a rigorous methodology grounded in the Bilan Carbone®, which covers all activities using a three-scope approach:
Particular attention is paid to Scope 3, which accounts for the majority of emissions, particularly those related to purchases of goods and services.
Reliable data data Digital data Find out more collection for the carbon footprint assessment
Data collection follows a hierarchy that ensures its reliability: -item-id="e5f28b3ee4fe3c48dd01867208704cb7c">use of monetary data if necessary
This approach ensures traceability, comparability over time, and transparency for stakeholders.
What is Médiamétrie's carbon footprint?
The 2025 carbon footprint report, published in 2026, stands at 3,955 tCO₂e, representing a 20% reduction compared to 2020. The carbon intensity stands at 0.041 kgCO₂e per euro of revenue, down 15%.
These results reflect a reduction trend that is already underway, despite evolving digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more needs. They highlight a key challenge: the high dependence on indirect emissions, with 96% of emissions originating from the upstream value chain.
How does Médiamétrie reduce its environmental impact?
Eco-design: Integrating Environmental Considerations from the Design Phase Onward
Eco-design is a key driver of environmental strategy. Since 2023, Médiamétrie has systematically integrated climate and CSR issues from the early stages of projects, just as it does safety and data data Digital data Find out more protection requirements.
Projects undergo a comparative environmental analysis across multiple scenarios, after which environmental criteria are incorporated into the selected scenario.
This approach enables us to identify the most relevant solutions and incorporate areas for improvement from the design phase onward.
Responsible Procurement: A Key Lever for Decarbonization
88% of Médiamétrie’s emissions are linked to its suppliers, making this a priority area for decarbonization.
Médiamétrie’s decarbonization plan for procurement is based on three pillars:
1. Adopting new internal practices
Médiamétrie encourages energy efficiency in everyday operations.
2. Selecting committed suppliers
CSR criteria account for 33% of the evaluation in requests for proposals. New service providers must submit a Carbon Footprint Assessment and present their climate commitments before the business relationship begins.
3. Supporting existing suppliers
Discussions are held with the Top 100 suppliers to monitor their commitments and implement concrete actions to reduce emissions. Since 2023, each department has been leading its own supplier engagement plan, with dedicated coordinators.
Digital Sobriety: Managing the Impact of Digital Technology
Digital Digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more media accounts for approximately 15% of Médiamétrie's ratings. The company is taking several steps to reduce its impact:
- Optimisation Optimisation Processing by which a solution that meets pre-defined constraints is sought among a variety of possible solutions to a problem. Example: optimisation of a programme schedule under the constraint of a minimum cumulative audience, or optimisation of an advertising campaign with a budget constraint. Find out more of cloud cloud Cloud computing is an infrastructure in which computing power and storage are managed by remote servers which users connect to via a secure internet link. Find out more infrastructure
- Partial server server A system composed of computer hardware and software, that makes databases or programmes available to its users. Find out more relocation
- Optimized management of the data data Digital data Find out more lifecycle
- Internal data governance data governance Data Governance is a corporate mechanism for the global regulation of data creation and consumption. This mechanism ensures a balance between the interests of organisational silos and the general interests of the company. Data Governance is based on: organisation (roles and responsibilities), rules, financial costs, control and risk management. Find out more
These actions led to a 22% reduction in Cloud emissions between 2024 and 2025, despite the increase in digital usage.
The company also regulates its use of artificial intelligence, prioritizing relevant use cases and performing Optimisation of the resources deployed.
Measuring Equipment: Capturing More Usage Data While Emitting Less
Measuring equipment accounts for 10% of Médiamétrie’s greenhouse gas emissions. As part of its eco-design and eco-production initiative, the company is developing more compact, energy-efficient, and durable Audience Audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more Meters.
To guide its design decisions, Médiamétrie conducts life cycle assessments (LCAs) to identify the main sources of environmental impact and define priority reduction measures.
Thanks to these improvements, emissions associated with the Audience Meters have decreased by 60% between 2020 and 2025, demonstrating Médiamétrie’s commitment to reducing the carbon footprint of its equipment throughout its life cycle and decarbonizing its entire digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more value chain.
Energy Efficiency and Sustainable Mobility: Reducing Operational Impacts
At its sites, Médiamétrie is pursuing an approach focused on energy efficiency, with electricity consumption set to decrease by 26% between 2020 and 2025. The share of renewable energy has risen sharply, reaching 59% in 2025.
In terms of mobility, the company is gradually transforming its fleet:
This trend is accompanied by policies aimed at prioritizing the lowest-emission modes of transportation.
Key Takeaways from Médiamétrie's Environmental Strategy
By fully integrating the environment into its CSR strategy, Médiamétrie affirms a strong conviction: trust in Audience Measurement Audience Measurement Quantitative study of the frequency of use of media. Find out more also depends on the environmental responsibility of its production processes.
The company thus aims to balance:
- Methodological rigor
- Operational Performance
- Environmental transition
With a clear objective: to develop measurement systems that are reliable, useful, and sustainable.
Frequently Asked Questions
What are Médiamétrie's environmental goals?
Reduce GHG emissions by 50% by 2030 and develop sustainable measurement systems.
What is the main source of GHG emissions?
Scope 3 (94%), primarily related to purchases of goods and services.
What specific measures are being implemented?
Eco-design, responsible purchasing, digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more moderation, energy conservation, and sustainable mobility.