Laurence Deléchapt

Laurence Deléchapt holds a DEA in Mathematics, random models in economics and finance, graduating from Paris 7 university in 1999 (Paris Diderot). She began her professional career at the Médiavest agency, then joined Médiamétrie as Head of Surveys and Models in 1999. In 2010, she became Director of TV Surveys and Sales and Key Account Manager, then Head of the National Médiamat Médiamat Registered name, the Médiamat is the benchmark in television audience measurement in France. Carried out by Médiamétrie, it provides daily audience figures for programmes watched anywhere, on any screen, live, timeshifted, on replay or preview, by all French people aged 4 and over, i.e. 62.4 million individuals. The measurement is based on 2 representative panels : - A first panel of around 12,000 individuals in 5,500 households, comprising : • 5,000 households equipped with home TV sets, each connected to a fixed audimeter, the source of home TV audience measurement • 500 households without home TV sets - A second panel of around 5,000 individuals carrying a personal portable meter to measure TV audiences out of home (all screens) and on Internet screens at home. These audiences are then attributed to the individuals in the first panel by statistical fusion. The Médiamat allows Médiamétrie to monitor audience behaviour on a daily basis, while offering the possibility of both editorial and advertising analysis. Find out more Department in 2017, Head of the Television Department in 2020, before being appointed Head of the TV and Cross-Media Department, a role she currently holds.