Jacques Deregnaucourt

Since 2018 Jacques Deregnaucourt has been Deputy Managing Director of Ipsos in France, responsible for the "Media Audience Measurement Audience Measurement Quantitative study of the frequency of use of media. Find out more " teams as well as media planning media planning All of the techniques for defining a media plan (or campaign plan), justifying the choice of the formats used within one or several media, and calculating the performances of a combination of formats. Find out more and advertising tracking tracking Activity which aims to measure the profile of a visitor to a website, their browsing path, interests, origin in the network, etc., in order to tailor content to them. Find out more tools. From 2015 to 2018, he was Managing Director of MarketingScan, a company specialising in mass-market consumer goods and a subsidiary of Médiamétrie and GfK.

Jacques Deregnaucourt was, among other things, associated with the creation of the S4M subsidiary in the United States, and was global senior advisor for Pointlogic (Nielsen) in New York (2010-2014). He was also a partner in the marketing consultancy BLL Partners and worked for the TF1 group as Deputy Managing Director of TF1 Publicité, responsible for marketing, research, strategy and development.