Audiences and Results Video

Television retains its central role in a richer, more dynamic, and more “on-demand” video universe universe All the statistical units from which a survey sample is drawn. When these units are people, the universe is termed a population. Find out more

In 2025, the French spent 4 hours and 14 minutes watching video content every day. In a year marked more than ever by the convergence convergence Coming together of domains or applications linked with technologies based on similar functions. Thus, the emergence and increased commonality of the digital signal allow for the convergence of the audio-visual, consumer electronics, computing, and telecommunications sectors. Find out more of market players, the diversity of content, and the rise of video-on-demand and digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more usage, television remains the French public’s primary daily video source, while also playing a central role in new consumption patterns.

A video universe undergoing rapid digital transformation

At the same time, the adoption of connected multi-screen devices for accessing this diverse range of content continues to grow. Today, 94% of French households own a smartphone, and 72% of a Smart TV Smart TV Televisions connected directly (Smart TV) or indirectly (via an operator's box, a connected device such as Apple TV/Chromecast or a games console) to the internet, enabling access to streaming applications in particular. Find out more , representing increases of 5 and 3 percentage points respectively compared to 2023. These changes have had a significant impact on viewing habits, which have become increasingly digital digital A signal is said to be digital if it can be represented by a series of discrete values that can be coded in binary as either 0 or 1. It is the opposite of analogue signal. Digital broadcasting has become the primary mode for television broadcasting, whether by cable, satellite, or even terrestrial. Find out more .  

Every day, 16% of French people watch a TV program on a digital screen at home (+20% vs. 2024), and 10% of video-on-demand subscribers watch their SVoD content on such screens (+24% vs. 2024), regardless of location.

“On-demand” video is becoming a staple in the daily lives of video viewers

While the vast majority (61%) of the time French people spend each day watching video content is devoted to live television*, choosing which program to watch and when—on-demand—is now becoming the norm in daily viewing habits.

By 2025, “on-demand” video—on TV network platforms (BVoD), SVoD, and social media (online video)— will account for 39% of the time French people spend watching video each day, compared to 36% a year ago. 
“On-demand” viewing is growing particularly fast among 35- to 49-year-olds, where time spent on this practice has increased by 17% over two years, and among those over 50 (+21%).

When it comes to this type of video consumption, viewers say they appreciate having a choice. In fact, by 2025, the content offering available on SVoD platforms had increased by 31% over three years, while that of TV networks’ BVoD platforms had doubled in one year.

Finally, fiction remains the main driver of this behavior: 98% of the titles in the 2025 SVoD Top 50 are fiction, this genre accounts for 74% of content consumption time for Previews on TV channels and 44% for Catch-up Catch-up Catch-up technology allows TV viewers to watch or rewatch a television programme after it has been broadcast live. Find out more viewing.

*live + personal time-shifted viewing + personal recordings

Content: Sports and social issues capture viewers’ attention

A winning bet in the universe universe All the statistical units from which a survey sample is drawn. When these units are people, the universe is termed a population. Find out more of video, sports stands out again this year for its ability to bring audiences together, not only on television but also increasingly on SVoD platforms and online video.

For example, the UEFA Champions League soccer final between PSG and Inter Milan, broadcast broadcast A mode of transmission whereby a transmitter sends the same audio and video stream to many receivers within a coverage area. In the context of computer networks, broadcast mode is contrasted with “multicast” and “unicast” modes, which respectively refer to the transmission of a stream to a given group of recipient devices and to a single recipient device. OR : Putting a show or a programme on television or radio. This term refers to a programme that is broadcast live as opposed to on-demand. Find out more on M6 and CANAL+, achieved the year’s highest viewership, drawing 11.8 million TV Viewers to their TV screens, including 22%who were watching outside their homes.48.9 million French people watched at least one of these women’s competitions: the UEFA Women’s Euro, the Tour de France, and the Rugby World Cup.
On SVoD platforms, 30% of subscribers report watching sports content via their platform, a figure up by 7 points compared to 2023.

Finally, france.tv and the social platform Twitch, for example, co-broadcast the GP Explorer, A car race organized by content creator Squeezie, with nearly identical viewership figures for both broadcasters.

The year 2025 is also marked by a strong focus on social issues in video content themes. News, particularly political news, violence against women and mental health feature prominently in editorial offerings and audience audience The set of listeners, viewers, or TV viewers in which each individual is equally weighted, regardless of their listening/viewing duration or frequency of contact. Find out more engagement. Having become a cultural phenomenon, the Netflix series Adolescence, which tells the story of a teenager accused of murder, recorded the highest viewership ever for a Streaming Streaming A technical method of digitally transmitting data to enable the playback of a continuous flow of video and audio material. Unlike terrestrial or satellite TV broadcasting, this technology requires a two-way network (internet) to send periodic requests to the streaming server in order to receive video or audio micro-files. Find out more service in the United Kingdom and is now used as a teaching medium medium In the broad sense, any means of communication that could convey an advertising message. This is also the name given to various components of a media: TV networks, radio stations, press titles, etc. Find out more in schools.