Audience Measurement Glossary
Find definitions of key terms related to audience measurement, media, digital technologies and data. This glossary brings together the essential concepts needed to better understand the methodologies, metrics and technologies used to analyse audience behaviour and media consumption.
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Written by Médiamétrie’s experts and enriched with more specific definitions sourced from the following glossaries: CNIL, Définitions Marketing, The Illustrated Encyclopedia of Marketing, ACADEMIC, and the SNPTV Guide 2021 – Précis de télévision.