TV Thématiques Committee

Creation date: 2001 - The TV Thématiques Committee is made up of members representing media agencies and advertisers, ADSL cable and satellite channels and operators

True places for convergence and debate, six committees define, guide and validate the measurements and studies. Scientific and technical committees plus working groups and an Internet assembly complement these bodies.

13ᵉ̀ᵐᵉ Rue, Canal+, Canal+ Distribution, DDB, Dentsu France, Discovery, Game One, Havas, M6, Mediawan Thematics, NextRadioTV, Orange, Publicis, SFR, TF1, Trace TV, Turner, Union Des Marques, Walt Disney Company France.

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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