News
04.06.2019
Media on a local level, the power of proximity
… are likely to evolve. Through its studies on radio, television, internet and cinema, Médiamétrie paints a picture of these media … This is particularly the case of radio, as demonstrated by the audience figures from Médiamétrie’s Médialocales study. In the … cinema, the Alhambra has developed many actions with young audiences, and also offers an introduction to film making. The Méliès in …
Results & Studies
03.08.2015
Sport's place in digital consumption in France
… was even better, as web users love sport. The wide availability of Internet-connected devices (computers, smartphones, tablets) allows … varied appreciably with the web user's sex and age. The computer audience's profile was more male: 56.3% of men compared to 43.7% of …
News
15.01.2018
Let’s speak digital
… to face the challenges of the digital revolution. From the first Internet connections to an all-digital world Since the very first … gives rise to a “digital Speakers’ Corner”, with a potentially global audience! A new digital era is taking shape! In 2007, 8 out of 10 …
News
06.12.2021
Médiamétrie survey sites: people and technology
… involved setting up remote working so that quality collection of audience data could be continued. Qualified survey teams To collect data … will ensure the quality of the surveys; a quiet space and good internet connection are required. Médiamétrie and the interviewer agree …
Results & Studies
28.02.2019
Video games now part of daily life
… corresponds to somewhat ‘mainstream’ gaming; it is used by a wide audience to pass the time, for example when waiting for public … audience. The figures speak for themselves: in 2018, nearly 3/4 of internet users aged 10 and over were ‘gamers’, i.e. 32.3 million …
Results & Studies
15.01.2020
Brands: customer experience innovation
… Marketing Association France. An informed and active consumer Today, internet users have access to multiple channels where they can find out … biggest converts to these apps: they make up nearly a third of their audience whereas this age group makes up less than one quarter of the …
Results & Studies
03.12.2020
Young fans of television in a digital world
… We are also measuring these uses through other studies, such as the Internet Video Audience study, in which YouTube participates alongside other video …
Results & Studies
31.05.2016
Digital technology, or the era of accelerated time
… time to at least 1 media or multimedia activity, 90% devote it to the internet, 59% to TV activities and 52% to the press. The internet and screens can help save time... which is then partly … Confronted with new practices encouraged by digital technology, audiences nevertheless preserve the feeling they control their time and …
Results & Studies
18.12.2018
TV content in Africa: local productions and international platforms
… Rules and Dancing with the Stars – all of which are hits with the audience. And the willingness of African countries to add to their … Al Moundir Laam (Al Aoula) follows the rebirth of a TV channel on the internet through the vision and the direction of its Managing Director. …
Innovations
21.11.2016
How does 4-screen TV/Video & 3-screen Video measurement work?
… A system built on Médiamétrie’s TV and Internet measurements 4-screen TV/Video and 3-screen Video audience results come from reconciling several data sources in France: …
Results & Studies
18.03.2021
Nearly 6 out of 10 French people make video calls on their mobile phones
… The French are very fond of mobile devices connected to the Internet . At the same time, they are increasingly seeking quality from … in general, communication activities have made great progress on the internet over the past 5 years: this is particularly the case of instant …
About Us
01.07.2022
How is Médiamétrie organised ?
… Metric Line is in charge of marketing our technologies and audience measurement systems internationally. Ad Hoc & Major Surveys … supported by three departments Surveys & Panels produce surveys and audience measurement via methods including telephone and online, etc. … and studies: the Audimétrie committee , TV Thématiques committee , Internet committee , Radio committee and Métridom committee . … How is …