Médiamétrie - Cookie Management

We inform you that the client websites participating in Médiamétrie’s “site-centric” internet measurement use a tracker or “tag” designed to measure their traffic by internet users.

Purpose of the Tag

This tag enables us to measure video consumption on client websites that are part of Médiamétrie’s site-centric internet measurement.

The tag allows Médiamétrie to collect information related to the content viewed, such as the title of the video watched or its listening duration, as well as information related to the device used, such as the IP address.

This information is retained for a period of thirteen (13) months from the date of collection and is subject to strict security measures throughout this period to ensure complete confidentiality.

These data are used solely within the scope of Médiamétrie’s various statistical studies (including audience measurement, media behavior analysis, qualification, validation, pooling, and data certification services), evaluation and anticipation of panelists’ behavior or interests, as well as data enrichment services for its partners or its own data.
Thanks to this information, Médiamétrie provides its internet measurement clients with anonymous statistical data on site traffic and content consumption, enabling them to improve the quality of their products and services.

Regulatory Framework

In accordance with the applicable regulations on personal data processing (including the General Data Protection Regulation No. 2016/679/EU of April 27, 2016 (“GDPR”), the Directive on Privacy and Electronic Communications No. 2002-58 of July 12, 2002, the French law Loi Informatique et Libertés  No. 78-17 of January 6, 1978 as amended, and the decisions of the French Data Protection Authority (CNIL), etc.), Médiamétrie and the client website are considered joint controllers for the collection and transmission of information to Médiamétrie; Médiamétrie is considered an independent controller after the information is transmitted via the tag (except where consent exemption applies, see below).

Médiamétrie has developed a consent-exempt audience measurement solution in compliance with the CNIL’s guidelines on cookies and other trackers (Deliberation No. 2020-091 of September 17, 2020), effective October 1, 2020. Activation of this solution (optional) by the client website participating in Médiamétrie’s “site-centric” measurement is subject to a specific contractual agreement, with Médiamétrie acting as a processor on behalf of the client website. The collected IP address is anonymized shortly after collection. The data collected are processed solely on behalf of and under the instructions of the client website.

Your Rights

In accordance with the Regulation, you have the right to access, rectify, restrict, object to, erase, and port your personal data. You can exercise these rights by contacting Médiamétrie:
-    By mail: 70, rue Rivay – Attn: Data Protection Officer (DPO) – 92 532 Levallois Perret Cedex
-    By email: dpo@mediametrie.fr

Additionally, to exercise your right to object to the collection of information via our tag, you can also express your choice directly on the website or application of publishers using our tag.

You also have the right to define instructions regarding the fate of your personal data after your death and to lodge a complaint with the supervisory authority in France, the Commission Nationale de l’Informatique et des Libertés (CNIL).

How can I manage or delete cookies?

Cookie management on your computer and mobile devices can be done through your browser settings. The procedure may vary from one browser to another.

The CNIL provides guidance on its page: https://www.cnil.fr/fr/les-conseils-de-la-cnil-pour-maitriser-votre-navigateur , detailing the settings for different browsers.

TCF Certification

Médiamétrie participates in the IAB’s TCF framework.

As such, we comply with its usage policies and specifications.

The publisher of the site, application, or player integrating our tag is responsible for collecting and reading consent, and the user’s response is transmitted to us so that data processing can be adapted accordingly.

Médiamétrie’s identifier within the framework is 769.