Management of cookies

We inform you that the client websites of the Médiamétrie “site centric” internet measurement use a tracker or “tag” with the aim of measuring their visits by the internet users.

This tag enables us to monitor the browsing patterns from your device – computer, mobile, tablet – when you connect to the client websites belonging to the Médiamétrie site-centric internet measurement. The URL (Uniform Resource Locator) of each page consulted from your device is indicated to Médiamétrie.

This information and the information associated with this tag, such as the IP address, is gathered by the company Médiamétrie, and processed by it alone on dedicated servers located in the European Union. It is kept for a period of three (3) years as from its date of arrival on the Médiamétrie servers and is subject, throughout this period, to the strict application of safety conditions aiming at ensuring complete confidentiality.

Médiamétrie uses this information to provide its internet measurement clients with anonymous statistical data about visits to the measured sites, so that they may improve the quality of their products and services. With regard to the regulations applicable to the processing of personal data (in particular General Data Protection Regulation no. 2016/679/EU of 27 April 2016 ("GDPR"), the French Data Protection Act no. 78-17 of 6 January 1978 as amended, the deliberations and decisions of the Commission Nationale de l'Informatique et des Libertés (French National Commission for Data Protection and Civil Liberties), etc.), Médiamétrie and the client website are considered to be joint controller for collecting and transmitting information to Médiamétrie; Médiamétrie is considered to be the independent data controller after the information has been transmitted to Médiamétrie by the tag (except for, see consent exemption).

This data will only be used in relation to the various statistical surveys of Médiamétrie (including in particular audience measurement, analyses of media conduct, services of qualification, validation, harmonisation and certification of data), evaluation and anticipation of the conduct or interests of its panellists and the data enriching services of its partners or its own data.

In March 2021, Médiamétrie has developed an audience measurement solution exempt from consent in accordance with the CNIL's guidelines on “cookies and other trackers” (Deliberation no. 2020-091 of September 17th, 2020) which came into force on October 1st, 2020. The activation (optional) of this solution by the client website of Médiamétrie "site-centric" internet measurement is subject to a specific contractual commitment, with Médiamétrie acting as a subprocessor of the client website. The IP address collected is anonymised shortly after collection. The data collected is processed solely on behalf of and on the instructions of the client website.

In accordance with the French Data Protection law no. 78-17 of 6th January 1978, amended, you have a right to access, correct, limit, delete, object to and a right to the portability of the information about you; you may use this right by contacting Médiamétrie:

- Either by letter: 70, rue Rivay – To the attention of the Data Protection Officer – 92 532 Levallois Perret Cedex, France

- Or by email at the following address: dpo@mediametrie.fr.

You also have the right to define the guidelines for the fate of your data after your death.

In accordance with the Regulation, you have a right to make a complaint to the French supervisory authority, the Commission Nationale de l'Informatique et des Libertés (CNIL).

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In accordance with the French Data Protection law, amended, you may object to the data collection through the tag by clicking on the opt-out button below:

This function applies a so-called “opt-out” cookie, valid for thirteen (13) months, to the browser used. Without the presence of this cookie, we will not be able to register your refusal for us to include your browsing data in our studies.

By selecting this option, I understand that my browsing data will not be included in Médiamétrie research.

NB.

You may alter your choice, at any time, by choosing the "opt-in" option thus authorising the application of the Cookie. For this, simply click on the "OPT-IN" button below.

By selecting this option, I understand that a tag will be used to include my browsing data in Médiamétrie research.

NB. If you delete cookies from your browser, you will need to inform us of your choice again upon your next connection.

 

 

 

 

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How to manage or delete cookies

Managing cookies on your computer and your peripheral mobile devices is done within the browser. The procedure may differ from one browser to another to disable cookies.

The CNIL, on its website https://www.cnil.fr/fr/les-conseils-de-la-cnil-pour-maitriser-votre-navigateur, presents the settings of the different browsers.

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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