How is Médiamétrie organised ?

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Médiamétrie is structured around four entities that are coordinated by an Executive Committee and a Management Committee

• The Marketing and Client Experience entity is organised into two departments
  • Products & Services Performance defines and develops Médiamétrie's media product and service offering (TV & Cross Media, Digital & Press, Radio & Total Audio, Cinema – Ad hoc and Media Barometers), as well as managing these operations.
  • Client Performance markets these products, retains and supports our clients and forges the market vision alongside the Products & Services team.

• Development Entity

In order to accelerate the development and market launch of products and updates to our existing products, a new department was created: Solutions & Projects. This cross-functional department works on product design and development, together with the teams from Products & Services Performance, Data & Methods and Operations.

Within the Development entity, a further two departments combine our international activities and those outside of the media industry: 

• International drives synergies between our activities. It brings together Glance – the world leader in TV and video market intelligence, TV Performance – the service dedicated to TV producers and sports stakeholders, and Tape Consultancy – our British subsidiary with global expertise in content analysis. Metric Line is in charge of marketing our technologies and audience measurement systems internationally.
• Ad Hoc & Major Surveys handle the design, production and marketing of ad hoc studies outside the media realm, in particular, invitations to tender for major surveys.

• The Data & Methods entity is based on two departments
  • Data Science designs and specifies study methodologies. It is in charge of the processing, production and interpretation of the results, and in addition, oversees data governance rules. 
  • Quality & Security provide ongoing improvement of processes in line with requirements and needs in terms of Quality, Information Security and Privacy. 

• The Operations entity is supported by three departments
  • Surveys & Panels produce surveys and audience measurement via methods including telephone and online, etc. and/or using panels.
  • Measurement Systems create, explore, assemble, develop and evolve audience measurement technologies.
  • Information Systems define and implement Médiamétrie's IT strategy in support of our business offerings. 

Four Support Departments serve all entities:

• • Strategy & Transformation coordinate the setting, implementation and management of corporate strategy and transformation. This department also outlines Médiamétrie's CSR approach.
  • Communication 
  • Human Relations 
  • Administration & Finance 

As real hubs for debate, five decision-making committees set, steer and validate the measurements and studies: the Audimétrie committee, TV Thématiques committee, Internet committee, Radio committee and Métridom committee.