How is Médiamétrie organised ?

Médiamétrie's organisation is supported by 3 Business Units in particular

The Audience Measurement Department


This produces and markets the Médiamétrie - Médiamat and Médiamat'Thématik, 126,000 Radio and Panel Radio, Médiamétrie//NetRatings, audience of Mobile Internet and Métridom reference studies. Its objective is to guarantee the quality and development of measurement operations for each medium. It also co-ordinates the organisation of Médiamétrie’s Major Accounts.   

 

The Performance and Cross-Media Department


This designs, produces and markets the environmental studies - Media In Life, Home Devices, Web Observatoire, Cross-media studies, new usage and consumption behaviour studies, usage measurement and specific services for the Film Industry.

 

Glance©


The world reference department that monitors television programme audiences in over 100 countries and Web and TV programme trends all over the world.

 

Support Departments and the Corporate Departments complete this organisation around the 3 Business Units.

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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