How is Médiamétrie organised ?

Médiamétrie is structured around four entities that are coordinated by an Executive Committee and a Management Committee

Médiamétrie is structured around four entities that are coordinated by an Executive Committee and a Management Committee

  • The Marketing and Client Experience entity is organised into two departments
    • Products & Services Performance defines and develops Médiamétrie's media product and service offering (TV & Cross Media, Digital & Press, Radio & Total Audio, Cinema – Ad hoc and Media Barometers), as well as managing these operations.
    • Client Performance markets these products, retains and supports our clients and forges the market vision alongside the Products & Services team.

 

  • Development Entity

In order to accelerate the development and market launch of products and updates to our existing products, a new department was created: Solutions & Projects. This cross-functional department works on product design and development, together with the teams from Products & Services Performance, Data & Methods and Operations.

Within the Development entity, a further two departments combine our international activities and those outside of the media industry: 

  • International drives synergies between our activities. It brings together Glance – the world leader in TV and video market intelligence, TV Performance – the service dedicated to TV producers and sports stakeholders, and Tape Consultancy – our British subsidiary with global expertise in content analysis. Metric Line is in charge of marketing our technologies and audience measurement systems internationally.
  • Ad Hoc & Major Surveys handle the design, production and marketing of ad hoc studies outside the media realm, in particular, invitations to tender for major surveys.

 

  • The Data & Methods entity is based on two departments
    • Data Science designs and specifies study methodologies. It is in charge of the processing, production and interpretation of the results, and in addition, oversees data governance rules. 
    • Quality & Security provide ongoing improvement of processes in line with requirements and needs in terms of Quality, Information Security and Privacy. 

 

  • The Operations entity is supported by three departments
    • Surveys & Panels produce surveys and audience measurement via methods including telephone and online, etc. and/or using panels.
    • Measurement Systems create, explore, assemble, develop and evolve audience measurement technologies.
    • Information Systems define and implement Médiamétrie's IT strategy in support of our business offerings. 

 

Four Support Departments serve all entities:

    • Strategy & Transformation coordinate the setting, implementation and management of corporate strategy and transformation. This department also outlines Médiamétrie's CSR approach.
    • Communication 
    • Human Relations 
    • Administration & Finance 

 

As real hubs for debate, five decision-making committees set, steer and validate the measurements and studies: the Audimétrie committee, TV Thématiques committee, Internet committee, Radio committee and Métridom committee.

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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