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In a context marked by economic uncertainty and new commercial tensions, the automotive sector continues to arouse the interest of French people on the Internet. 

16.9 million Internet users visited car manufacturers’ websites and apps in March, or more than one in four French people (26%).

Every day, 2.1 million people visited this universe, an increase of 19% compared to the previous year.

Car manufacturers attract a diverse audience. People aged 50 and over are particularly present in this universe : more than a third of them (36%) visited it during the month. However, the biggest increase was observed among 25-34-year-olds: 27% of French people belonging to this age group went to these websites in March, compared to 22% at the same time last year.

In March 2025, 56.5 million people went online during the month, that’s 88% of the French population. Every day, 48.7 million of them browsed the Internet: that’s 1.4 million more people than last year.

On average, French people spent 2 hours 58 minutes online each day. Mobile phones account for 80% of their daily surfing time.

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