How can we analyse web user browsing activity through their offline behaviour?
In France, the Total Internet Audience survey measures the audiences and usage data for 6,000 websites and 700 apps by delivering visitor socio-demographic data. Thanks to its methodology, Targets+ further refines this profile using more in-depth criteria, and deepens the web user analysis by cross-referencing their browsing activity with behavioural data. Targets+ is the only study that merges the benchmark internet measurement with online and offline behavioural criteria.
Your strategic targets across 3 internet screens
- Learn the offline behaviours of visitors to your website and competitor websites
- Identify which sites enjoy the highest affinity with the strategic targets of advertisers
- Analyse the engagement (page views and time spent) of your behavioural targets / intention-based targets
Results reporting once a year in a dedicated interface:
Scope of the study: