Targets+

Analysis of the online and offline behaviours of web users covering a variety of topics

How can we analyse web user browsing activity through their offline behaviour?

In France, the Total Internet Audience survey measures the audiences and usage data for 6,000 websites and 700 apps by delivering visitor socio-demographic data. Thanks to its methodology, Targets+ further refines this profile using more in-depth criteria, and deepens the web user analysis by cross-referencing their browsing activity with behavioural data. Targets+ is the only study that merges the benchmark internet measurement with online and offline behavioural criteria.

Your strategic targets across 3 internet screens

  • Learn the offline behaviours of visitors to your website and competitor websites
  • Identify which sites enjoy the highest affinity with the strategic targets of advertisers
  • Analyse the engagement (page views and time spent) of your behavioural targets / intention-based targets

Results are derived from the Internet panel of 25,000 individuals, as well as from a segmentation via an online study, identifying nearly 2,000 behavioural targets.

Results reporting once a year in a dedicated interface:

  • Audience / profile (average month/day)
  • Time spent
  • Affinity with behavioural targets: habits, multimedia equipment, budget, media, travel, consumer goods purchases, intention to buy property

Scope of the study:

  • All 3-screens (computer, mobile, tablet)
  • Study carried out in France, all regions, individuals aged 15 years and over
  • Study conducted once a year in June and delivered at the end of September

Solution associées

Confidence interval calculus

Taille de l'échantillon ou d'une cible dans l'échantillon

n =

Proportion observée dans l'échantillon ou sur une cible dans l'échantillon

p =

%

Attention : ne s'applique qu'à une proportion. Le Taux Moyen est une moyenne de proportions et la Part d'audience un rapport de proportions.
Cet outil est donné à titre indicatif. Il ne saurait pouvoir s'appliquer sans autres précautions à des fins professionnelles.

Test of significance of the differences between two proportions

Permet d'évaluer si la différence entre 2 proportions est significative au seuil de 95%

Proportion

Taille de l'échantillon

Échantillon 1

%

Échantillon 2

%

Attention : ne s'applique qu'à une proportion. Le Taux Moyen est une moyenne de proportions et la Part d'audience un rapport de proportions.
Cet outil est donné à titre indicatif. Il ne saurait pouvoir s'appliquer sans autres précautions à des fins professionnelles.