Targets+

Analysis of the online and offline behaviours of web users covering a variety of topics

How can we analyse web user browsing activity through their offline behaviour?

In France, the Total Internet Audience survey measures the audiences and usage data for 6,000 websites and 700 apps by delivering visitor socio-demographic data. Thanks to its methodology, Targets+ further refines this profile using more in-depth criteria, and deepens the web user analysis by cross-referencing their browsing activity with behavioural data. Targets+ is the only study that merges the benchmark internet measurement with online and offline behavioural criteria.

L’étude Cibles+ fusionne la mesure Internet de référence, basée sur un panel de 25 000 internautes sous mesure automatique, avec des critères comportementaux offline et online. Médiamétrie livre ainsi les audiences de plus de 7 000 sites et 1 000 applications à travers 2 000 cibles comportementales : Equipement high-tech, usages médias et svod, voyage, consommation, immobilier, finances, e-commerce, mais aussi des traits de personnalité comme l’intérêt pour l’environnement, la cuisine ou la nouveauté…

Your strategic targets across 3 internet screens

  • Learn the offline behaviours of visitors to your website and competitor websites
  • Identify which sites enjoy the highest affinity with the strategic targets of advertisers
  • Analyse the engagement (page views and time spent) of your behavioural targets / intention-based targets

Results are derived from the Internet panel of 25,000 individuals, as well as from a segmentation via an online study, identifying nearly 2,000 behavioural targets.

Results reporting once a year in a dedicated interface:

  • Audience / profile (average month/day)
  • Time spent
  • Affinity with behavioural targets: habits, multimedia equipment, budget, media, travel, consumer goods purchases, intention to buy property

Scope of the study:

  • All 3-screens (computer, mobile, tablet)
  • Study carried out in France, all regions, individuals aged 15 years and over
  • Study conducted once a year in June and delivered at the end of September

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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