Total Internet Audience

Internet consumption on all three screen types

What are the most visited websites and apps in France?

Each day, over 40 million individuals connect using a smartphone, a computer or a tablet, with half of these people using more than one screen. In order to determine the total audience of a brand, it has become necessary to obtain results across all screens and to analyse their complementarity.

The Total Internet Audience study provides a unique overview of internet consumption on computers and mobile phones and tablets.

  • Benchmarking of the internet power of groups and brands in France
  • Information about the profile of each audience deduplicated overall and on each screen

Total Internet Audience measurement is based on an internet panel comprising 25,000 individuals aged two years and older, of whom there are over 4,500 using two screens or three screens. Their browsing is measured automatically by a meter (software installed on the device). The Panel data is hybridised with site-centric data to ensure exhaustive measurement.

  • Across all three screens (computer, mobile, tablet) - websites and apps
  • Within France, 2 years and over - Any location
  • Regardless of the location, connection method (3G/4G/Wi-Fi), OS, operator or protocol (http/https)

Reporting of results for over 6,000 brands and 700 apps at M+1, in a dedicated interface:

  • Audience/profile (on average month/day)
  • Time spent and page views
  • Parent, Brand, Channel, App classification; by category; by advertising space broker or advertising network

Confidence interval calculus

Taille de l'échantillon ou d'une cible dans l'échantillon

n =

Proportion observée dans l'échantillon ou sur une cible dans l'échantillon

p =

%

Attention : ne s'applique qu'à une proportion. Le Taux Moyen est une moyenne de proportions et la Part d'audience un rapport de proportions.
Cet outil est donné à titre indicatif. Il ne saurait pouvoir s'appliquer sans autres précautions à des fins professionnelles.

Test of significance of the differences between two proportions

Permet d'évaluer si la différence entre 2 proportions est significative au seuil de 95%

Proportion

Taille de l'échantillon

Échantillon 1

%

Échantillon 2

%

Attention : ne s'applique qu'à une proportion. Le Taux Moyen est une moyenne de proportions et la Part d'audience un rapport de proportions.
Cet outil est donné à titre indicatif. Il ne saurait pouvoir s'appliquer sans autres précautions à des fins professionnelles.

En complément