Total Internet Audience

Internet consumption on all three screen types

What are the most visited websites and apps in France?

Already major Internet consumers on computers, the French are also increasingly using smartphones and tablets. As a result, it has become necessary to obtain an overview of the results for these three kinds of equipment, in order to determine the total audience of a brand on all three screens and to analyse their complementarity.

The Total Internet Audience study obtains a unique general overview of Internet consumption on computers + mobile phones + tablets.

  • Measure the total audience of a brand
  • Evaluate the contribution of each kind of screen to the total audience (exclusive of each screen type)
  • Determine the profile of each population: Total audience, audience shared between 2 and 3 screen types, and exclusive audience for each screen type
  • For publishers, optimise your content, as well as your advertising offerings on computers, mobile phones and tablets.
  • For agencies and advertising space brokers, design and capitalise on your strategies and prepare your multimedia plans.

The Total Internet Audience measurement is based on a "Metter" Internet panel made up of 30,000 individuals ages 2 and over. The hybridisation of the internet measurement via site-centric data is expanded to sites and apps:

  • Across all three screens (computer, mobile, tablet) - sites and apps
  • Across the scope of France, 2 years and over - Any location
  • Regardless of the location, connection method (3G/4G/Wi-Fi), OS, operator or protocol (http/https)

Reporting of results for over 6,000 brands and 700 apps one month later, in a dedicated interface:

  • Audience/profile (on average month/day)
  • Time spent and page views
  • Parent, Brand, Channel, App classification; by category; by advertising space broker or advertising network

Confidence interval calculus

Taille de l'échantillon ou d'une cible dans l'échantillon

n =

Proportion observée dans l'échantillon ou sur une cible dans l'échantillon

p =

%

Attention : ne s'applique qu'à une proportion. Le Taux Moyen est une moyenne de proportions et la Part d'audience un rapport de proportions.
Cet outil est donné à titre indicatif. Il ne saurait pouvoir s'appliquer sans autres précautions à des fins professionnelles.

Test of significance of the differences between two proportions

Permet d'évaluer si la différence entre 2 proportions est significative au seuil de 95%

Proportion

Taille de l'échantillon

Échantillon 1

%

Échantillon 2

%

Attention : ne s'applique qu'à une proportion. Le Taux Moyen est une moyenne de proportions et la Part d'audience un rapport de proportions.
Cet outil est donné à titre indicatif. Il ne saurait pouvoir s'appliquer sans autres précautions à des fins professionnelles.