Total Internet Audience
What are the most visited websites and apps in France?
Each day, over 40 million individuals connect using a smartphone, a computer or a tablet, with half of these people using more than one screen. In order to determine the total audience of a brand, it has become necessary to obtain results across all screens and to analyse their complementarity.
The Total Internet Audience study provides a unique overview of internet consumption on computers and mobile phones and tablets.
- Benchmarking of the internet power of groups and brands in France
- Information about the profile of each audience deduplicated overall and on each screen
Total Internet Audience measurement is based on an internet panel comprising 25,000 individuals aged two years and older, of whom there are over 4,500 using two screens or three screens. Their browsing is measured automatically by a meter (software installed on the device). The Panel data is hybridised with site-centric data to ensure exhaustive measurement.
Reporting of results for over 6,000 brands and 700 apps at M+1, in a dedicated interface: