About Us
24.10.2024
Médiamétrie Executive Committee
… and digital communications, since 2020. She previously worked at Radio France, where she held the positions of Deputy Director of Group …
Results & Studies
21.07.2016
A look back over 20 years of digital technology and the Internet
… As a point of comparison, the technology to transmit sound via radio waves was known about in the 1890's, but radio as a media didn't exist until 1922-23. TV media was officially …
Results & Studies
30.09.2021
The online audience of influencers: an active and creative community
… with artists (72.1% vs 41.2%), bloggers (69.5% vs 29.3%), and media (radio, TV, cinema, press), as well as brands, products and business …
News
31.01.2019
Innovations and media audience measurement
… particular purpose of measuring mobile audiences for Television and Radio: a Personal Portable Audience Measurement project that has … Research into the creation of a machine learning model to detect a radio programme type is also under way. Ongoing reflections on …
News
02.04.2020
Big Data technology driving talent at Médiamétrie
… the business involves producing audience measurement in television, radio, the internet and cinema, together with all the studies conducted … a computer goes down. Activity at our survey sites, in particular radio audience measurement, has been suspended in order to ensure the …
News
28.03.2018
Towards a common standard in media data in France
… of data available to web publishers, as well as television and radio channels. How can this data be used? Analysed? And enriched? These …
News
22.03.2018
Innovation : creating a Datalake at Médiamétrie
… to cross-reference a large and growing volume of TV, Internet and radio audience results. This is done for the purposes of R&D and …
News
25.11.2015
Converge to a global audience
… and more screens and networks are allowing users to listen to the radio or watch a programme or video. As these devices appear, …
Results & Studies
14.05.2020
The public and the media: a stronger link during confinement
… for information about events closer to home: local or regional news - radio and press websites - doubled their digital audience during … in March 2020 (+8% compared to March 2019), and 8.6 million on TV and radio websites (+24% compared to March 2019). The appetite for content …
News
26.09.2019
The challenges of digital media planning
… " The aim is to find an operation similar to the one for the TV or radio market, where the audience plays its currency role in full by …
Results & Studies
25.10.2018
2018 Football World Cup: a well-orchestrated TV victory
… Griezmann and their teammates, but also thanks to TV channels and radio stations enriching their football-related offering from springtime …
Results & Studies
21.09.2017
Engagement: a notion that is evolving in the digital era
… those embodied by individuals: television comes first, followed by radio, and then the press. As regards the participation of each …