What are the trends, successes and developments in multimedia equipment?
The devices are fundamental to all use; they are the sine qua non for all developments in media and multimedia behaviours.
The Home Devices study observes the evolution in equipment in households in France
- Collect details about French household devices
- Determine the profile of those with devices
- Target communications according to household's profiles
- Measure the development in device inventory
Home Devices is a study performed every quarter among a representative sample of 10,000 households in France (or 40,000 households per year). An original method to obtain the most precise description possible of equipment installed in French households.
Each quarter a single source on the media and multimedia equipment of French households is provided:
The list of equipment studied is updated every quarter according to the latest innovations.
Two different interpretations of data: results on households and results on individuals
Four publications per year on mature and emerging goods over four major sectors:
Quarterly results published on the online interface, on the 25th of the month following the end of the quarter.