Home Devices

Evolution in media and multimedia equipment in French households

What are the trends, successes and developments in multimedia equipment?

The devices are fundamental to all use; they are the sine qua non for all developments in media and multimedia behaviours.

The Home Devices study observes the evolution in equipment in households in France

  • Collect details about French household devices
  • Determine the profile of those with devices
  • Target communications according to household's profiles
  • Measure the development in device inventory

Home Devices is a study performed every quarter among a representative sample of 10,000 households in France (or 40,000 households per year). An original method to obtain the most precise description possible of equipment installed in French households.

Each quarter a single source on the media and multimedia equipment of French households is provided:

  • Number of households with internet access
  • Emerging equipment
  • Profile of household over or under-equipped... Over 50 devices and types of subscriptions are studied in detail.

The list of equipment studied is updated every quarter according to the latest innovations.

Two different interpretations of data: results on households and results on individuals

Available as:

  • quarterly summary
  • online interface

Four publications per year on mature and emerging goods over four major sectors:

  • TV
  • Computer technology
  • Internet access
  • Telephony

Quarterly results published on the online interface, on the 25th of the month following the end of the quarter.

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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