Global Video

Solutions

Detecting emerging trends in TV and video consumption

Published on 04.03.2026

How can we measure the overall consumption of videos by analysing the new practices of TV viewers?

The behaviour of TV viewers is changing because of the increasing number of screens and offerings. There are many ways to watch TV and video content, any time and any place, on computers or mobile phone screens, using catch-up or SVOD. As this access to TV programmes and video is evolving, “Global TV” has now become “Global Video”. Complementing Médiamat, the Global Video study offers overall measurement of TV and video consumption by the French population aged four years and older.

Innovations

Le Fingerprinting

23.10.2019

Results & Studies

M INSIGHTS

Milan-Cortina 2026: A record-breaking Games for the French Team… and for the audience

18.03.2026

About Us

Marocmétrie

20.10.2018

Actualités

« Un dimanche en France » : une contribution de Yannick Carriou pour éclairer les usages médias

19.02.2026

Expertises

L'essentiel de la mesure d'audience de la Télévision

10.09.2024

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

2nd sample

Dictionnaire

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