How can we measure the overall consumption of videos by analysing the new practices of TV viewers?
The behaviour of TV viewers is changing because of the increasing number of screens and offerings. There are many ways to watch TV and video content, any time and any place, on computers or mobile phone screens, using catch-up or SVOD. As this access to TV programmes and video is evolving, “Global TV” has now become “Global Video”. Complementing Médiamat, the Global Video study offers overall measurement of TV and video consumption by the French population aged four years and older.
Global Video detects emerging trends in TV and video consumption
- Determining the overall TV and Video audience
- Quantifying the usage and frequency of use of the new means of access to content
- Studying changes in consumption trends
Global Video is a study which supplements Médiamat. It is administered by telephone on a representative sample of the French population according to gender, age, activity and audio-visual equipment criteria. 10,000 individuals aged four years and older in all of France are interviewed per wave.
Two years per year: : March/May and September/November