Global Video

Detecting emerging trends in TV and video consumption

How can we measure the overall consumption of videos by analysing the new practices of TV viewers?

The behaviour of TV viewers is changing because of the increasing number of screens and offerings. There are many ways to watch TV and video content, any time and any place, on computers or mobile phone screens, using catch-up or SVOD. As this access to TV programmes and video is evolving, “Global TV” has now become “Global Video”. Complementing Médiamat, the Global Video study offers overall measurement of TV and video consumption by the French population aged four years and older.

Global Video detects emerging trends in TV and video consumption

  • Determining the overall TV and Video audience
  • Quantifying the usage and frequency of use of the new means of access to content
  • Studying changes in consumption trends

Global Video is a study which supplements Médiamat. It is administered by telephone on a representative sample of the French population according to gender, age, activity and audio-visual equipment criteria. 10,000 individuals aged four years and older in all of France are interviewed per wave.

Observed themes:

  • Global Panorama: TV/SVOD/VIDEO consumption on any screen
  • Other means of TV
    • Screens: television, computer, smartphone and tablet
    • Catch-up: consumption of TV programmes watched in the form of catch-up on any screen
    • Sources:website or app of the channel, social media (Facebook, Twitter, etc.), video hosting website (YouTube, Dailymotion, etc.), aggregator (MyCanal, Molotov, etc.).
  • LSVOD/VOD: changes in SVOD and VOD consumption on all screens
  • Viewing location: viewing behaviour regardless of the consumption location: main residence, secondary residence, at friends’ houses, at the workplace, etc.
  • Video on the Internet: video consumption other than TV programmes and SVOD
    • Screens: computer, smartphone and tablet
    • Sources: social media (Facebook, Twitter, etc.), video hosting website (YouTube, Dailymotion, etc.)

Two years per year: : March/May and September/November

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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