Television audiences in Morocco
Published on 20.10.2018
Henri False – President
Rachida Naitiaz – General Manager
After winning the tender launched by the CIAUMED (the economic interest Group composed of the two Moroccan TV channels 2M and TVM and their State control bodies, as well as the Moroccan Group of Advertisers and the Association of Communications Consulting Agencies), Marocmétrie implements a reliable, accurate and innovative reference system to measure television audiences across all of Morocco, covering both urban and rural areas.