Let’s get innovative!
The usage of internet screens is intensifying.
45 million French people browse on their computer, mobile phone or tablet every day – an increase of two million people within one year. With an IVT* of 2 hours and 3 minutes, the internet occupies a predominant place in the time of use of the French, both for the consumption of media and services.
“In order to better clarify the market, Médiamétrie is pursuing its investments in measurement by using innovative new means.” Having granted Médiamétrie a research award for the Total Internet audience measurement in 2018, IAB Europe again recognised Médiamétrie for its work, this time in internet media planning, with a view to improving the audience forecasts for the advertising campaigns.
Of the recent innovations, the enhancement of the three-screen video measurement is also a major step. New stakeholders and new formats... video measurement makes it possible to showcase the editorial strategies of publishers.
By publishing the top 6,000 brands on the internet and the top 1,000 apps, our Total Internet measurement remains a prime observation spot for detecting future internet gems. The aim of our new trend detection service, TREND-e, is to identify growing brands and to detect newcomers. These include apps that are transforming large sections of the economy, as is the case for the banking sector, which is the subject of our editorial.
It is in this stimulating environment that the Médiamétrie teams would like to join me in wishing you a fantastic summer.
*Individual viewing time: the time each day spent on the internet applied to the French population as a whole. Source: Total Internet Audience, April 2019, copyright Médiamétrie//NetRatings