TV & Video audiences across all screens
Médiamétrie reconciles its TV and Internet audience measurements for a 3 and 4-screen TV/Video measurement
Every day in France, three million people watch television on internet-device screens – computers, smartphones and tablets. With its technological and methodological innovations and its TV and Internet audience measurements, Médiamétrie resides in one of the first countries in the world to launch a 4-screen TV audience measurement. Only Japan, the United States, the Netherlands, Sweden and shortly Norway offer this kind of measurement. Coming from the reconciliation of TV and Internet measurements, these audience numbers are available no matter the screen – TV, computer, smartphone or tablet – along with the time the programmes were watched. This data involves all TV programmes tagged on the internet via eStat Streaming, the tool to measure audio and video streaming consumption in real time on all types of terminals.