TV & Video audiences across all screens

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Médiamétrie reconciles its TV and Internet audience measurements for a  3 and 4-screen TV/Video measurement

Every day in France, three million people watch television on internet-device screens – computers, smartphones and tablets. With its technological and methodological innovations and its TV and Internet audience measurements, Médiamétrie resides in one of the first countries in the world to launch a 4-screen TV audience measurement. Only Japan, the United States, the Netherlands, Sweden and shortly Norway offer this kind of measurement. Coming from the reconciliation of TV and Internet measurements, these audience numbers are available no matter the screen – TV, computer, smartphone or tablet – along with the time the programmes were watched. This data involves all TV programmes tagged on the internet via eStat Streaming, the tool to measure audio and video streaming consumption in real time on all types of terminals.

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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