Médiamétrie at the 2025 ASI International Conference

For the first time ever, the asi International Conference dedicated to radio/audio and TV/ video in a cross media vision will take place in Copenhagen, Denmark, on 5 November 2025. The event will bring experts, researchers, and industry professionals for a day of discussion and analysis on the major trends shaping the audio media landscape.

Since its founding in 1991, asi has established itself as a leading organizer of conferences focused on developments in media, advertising, and marketing. Now held across Europe and the Asia-Pacific region, these events are renowned for their high-quality content and independent perspective. Each edition brings together an international community of professionals eager to share insights and debate the strategic challenges facing the industry.

Have a look at Médiamétrie's participation:

Wednesday, November 5, 11:05AM

Is census data a dream, a necessity or a headache for radio measurement?

Cécile Bertrand, Director of Audio, Médiamétrie

In fact, it’s everything at once. The claimed benefits of using census data are well known, but how readily should they be adopted? The gap in levels between data and panel measurement (such as joint listening) need to be resolved in building models ahead of hybridization.

Wednesday, November 5, 3:10PM

The next generation of measurement is here

Julien Rosanvallon, Executive Vice President, Médiamétrie & Mathilde Jehan, Director of Marketing and Development for TV, Médiamétrie

What are the technologies redefining our industry—from advanced Watermarking and Hybrid models to cutting-edge Synthetic Data?  Julien and Mathilde decode the new standards for audience measurement.

Wednesday, November 5, at 5:00PM

Panel discussion: The Future of Currencies

What does the industry need the currencies to be measuring? Is it really all about outcomes now? Are impressions the future? Is the single-currency model likely to endure, or can multiple services coexist? Will single-media JICs become anachronistic? Where will cross-media measurement be in 2030? What is the impact of European Legislation on the JICs and on proprietary measurement?

Yannick Carriou, President & CEO of Médiamétrie, will be part of this panel alongside Jeff Eales, Director of Systems Strategy, Sky Media, Kerstin Niederauer-Kopf, CEO, AGF, Alicia Olson-Keating, President & CEO, Numeris, Phil Smith, Director General, ISBA et en modérateur Katherine Page, Katherine Page Media Research Consultancy.

Friday, November 7th, 4:00PM

First look: deconstructing Médiamétrie’s new cross-video ad measurement

Laurence Deléchapt, Head of TV & Cross-Media, Médiamétrie

Médiamétrie pursues its move into the future of Cross Video Ad-Measurement and plans to launch a new measurement in S1 2026. This new approach is more connected to the CTV ecosystem and its key players, and is more data-centric. Julien and Laurence take a close look into the methodology and perspective of this new measurement.

Friday, November 7th, 3:05 PM

Closing panel discussion: Measurement in 2030

Chaired by Valérie Morrisson, Managing Director, CESP, Khaled El Serafy, Head of Data Science, Barb Audiences, Ian Garland, Managing Director, Milton Data, Andrea Mezzasalma, Founder and CEO, dataBreeders, Katherine Page, Katherine Page Media Research Consultancy, Mario Paic, Chief Data & Research Officer – Audience Measurement, Ipsos, Julien Rosanvallon, Executive Vice President, Médiamétrie