Results & Studies
06.09.2018
French overseas territories: a passion for the news
… media usage. We take a closer look at the news through Médiamétrie’s audience research (Métridom and complementary studies). Overseas … more than 9 out of 10 residents own a TV set (94%). Average daily audiences totalled over 1.7 million TV viewers aged 13 years and older, … Mayotte (equal to mainland France) and 4 hrs 23 mins in Guadeloupe. Internet usage has become widespread: ¾ of internet users ( 1) were …
News
05.11.2025
Hybrid & AI, the white paper that deciphers new generations of measurement faced with the media measurement challenges
… Médiamétrie. This book explores the current transformation of media audience measurement, marked by the growing integration of data and … advantages of hybridization. It allows for the measurement of smaller audiences, a crucial development in a fragmented media landscape, … Médiamétrie has already implemented several hybrid systems with Internet Global, Watch, segmented TV, and other measurements. …
Results & Studies
26.09.2018
Marketplace seeks trusted partners in online advertising
… to constant and rapid changes. How can we be certain that our target audience is being reached? What assurances exist about the quality of … for the digital audience. Bertrand Krug, Director of Médiamétrie's Internet Department stated: “ Nowadays, the internet is a channel that …
Results & Studies
16.09.2020
Podcasts, audio contents with lots of potential
… who are looking for content that matches their interests. A wider audience is listening to these programmes, which cover an expanding … of audio available, as demonstrated by the development of podcasting. Audiences like having the ability to re-listen to radio programmes that … is increasing, and benefits from the strength of the medium: 21% of internet users listen to radio programmes every month after they have …
Results & Studies
03.08.2015
Sport's place in digital consumption in France
… was even better, as web users love sport. The wide availability of Internet-connected devices (computers, smartphones, tablets) allows … varied appreciably with the web user's sex and age. The computer audience's profile was more male: 56.3% of men compared to 43.7% of …
Results & Studies
16.12.2021
Video gaming: an increasingly collective activity
… In 2021, there were 38.3 million gamers, or almost three-quarters of internet users (73%) aged 10 years and over. That figure was up two … lockdowns and the trend continued during 2021. Nearly three-fifths of internet users played on a daily basis. This trend was particularly … collaborative by definition since they are competitions. Frequently, audiences bring someone else along, and 46% of spectators of an esport …
Results & Studies
26.06.2019
Young people: audio fans
… two fifths of 15-19 year olds (42.5%) listen to the radio via the internet, both for live broadcasts and catch-up. According to the Global Audio study, that figure exceeds the audience aged 15 years and older (40.3%). Above all, young people are …
News
02.04.2020
Big Data technology driving talent at Médiamétrie
… measures to ensure business continuity through the health crisis. Audience measurement backed by agile method and cloud computing … involves producing audience measurement in television, radio, the internet and cinema, together with all the studies conducted into media, …
News
04.06.2019
Media on a local level, the power of proximity
… are likely to evolve. Through its studies on radio, television, internet and cinema, Médiamétrie paints a picture of these media … This is particularly the case of radio, as demonstrated by the audience figures from Médiamétrie’s Médialocales study. In the … cinema, the Alhambra has developed many actions with young audiences, and also offers an introduction to film making. The Méliès in …
News
15.01.2018
Let’s speak digital
… to face the challenges of the digital revolution. From the first Internet connections to an all-digital world Since the very first … gives rise to a “digital Speakers’ Corner”, with a potentially global audience! A new digital era is taking shape! In 2007, 8 out of 10 …
News
11.04.2023
Local TV: a new impetus, with a diverse offer
… are visible everywhere, across all devices, aimed at reaching all audiences and which carry the voice of the regions. Local media are … which is still barely invested in by local TV channels, has a strong audience base. The strength of local TV channels is their identification … also assists local TV channels with their digital presence and Internet Video measurement tests have been initiated in this regard. …
Results & Studies
28.02.2019
Video games now part of daily life
… corresponds to somewhat ‘mainstream’ gaming; it is used by a wide audience to pass the time, for example when waiting for public … audience. The figures speak for themselves: in 2018, nearly 3/4 of internet users aged 10 and over were ‘gamers’, i.e. 32.3 million …