Results & Studies
16.12.2021
Video gaming: an increasingly collective activity
… In 2021, there were 38.3 million gamers, or almost three-quarters of internet users (73%) aged 10 years and over. That figure was up two … lockdowns and the trend continued during 2021. Nearly three-fifths of internet users played on a daily basis. This trend was particularly … collaborative by definition since they are competitions. Frequently, audiences bring someone else along, and 46% of spectators of an esport …
Results & Studies
26.06.2019
Young people: audio fans
… two fifths of 15-19 year olds (42.5%) listen to the radio via the internet, both for live broadcasts and catch-up. According to the Global Audio study, that figure exceeds the audience aged 15 years and older (40.3%). Above all, young people are …
News
02.04.2020
Big Data technology driving talent at Médiamétrie
… measures to ensure business continuity through the health crisis. Audience measurement backed by agile method and cloud computing … involves producing audience measurement in television, radio, the internet and cinema, together with all the studies conducted into media, …
Results & Studies
03.08.2015
Sport's place in digital consumption in France
… was even better, as web users love sport. The wide availability of Internet-connected devices (computers, smartphones, tablets) allows … varied appreciably with the web user's sex and age. The computer audience's profile was more male: 56.3% of men compared to 43.7% of …
News
04.06.2019
Media on a local level, the power of proximity
… are likely to evolve. Through its studies on radio, television, internet and cinema, Médiamétrie paints a picture of these media … This is particularly the case of radio, as demonstrated by the audience figures from Médiamétrie’s Médialocales study. In the … cinema, the Alhambra has developed many actions with young audiences, and also offers an introduction to film making. The Méliès in …
News
11.04.2023
Local TV: a new impetus, with a diverse offer
… are visible everywhere, across all devices, aimed at reaching all audiences and which carry the voice of the regions. Local media are … which is still barely invested in by local TV channels, has a strong audience base. The strength of local TV channels is their identification … also assists local TV channels with their digital presence and Internet Video measurement tests have been initiated in this regard. …
About Us
24.10.2024
Médiamétrie Executive Committee
… CEO of Médiamétrie since April 2020. He is also President of the AMC (Audience Measurement Coalition), a professional association in the field … Médiamétrie's TV department and in 2016, he also became head of the Internet department. At the end of 2018, Julien Rosanvallon was …
News
15.01.2018
Let’s speak digital
… to face the challenges of the digital revolution. From the first Internet connections to an all-digital world Since the very first … gives rise to a “digital Speakers’ Corner”, with a potentially global audience! A new digital era is taking shape! In 2007, 8 out of 10 …
Results & Studies
28.02.2019
Video games now part of daily life
… corresponds to somewhat ‘mainstream’ gaming; it is used by a wide audience to pass the time, for example when waiting for public … audience. The figures speak for themselves: in 2018, nearly 3/4 of internet users aged 10 and over were ‘gamers’, i.e. 32.3 million …
Results & Studies
15.01.2020
Brands: customer experience innovation
… Marketing Association France. An informed and active consumer Today, internet users have access to multiple channels where they can find out … biggest converts to these apps: they make up nearly a third of their audience whereas this age group makes up less than one quarter of the …
Results & Studies
31.05.2016
Digital technology, or the era of accelerated time
… time to at least 1 media or multimedia activity, 90% devote it to the internet, 59% to TV activities and 52% to the press. The internet and screens can help save time... which is then partly … Confronted with new practices encouraged by digital technology, audiences nevertheless preserve the feeling they control their time and …
News
06.12.2021
Médiamétrie survey sites: people and technology
… involved setting up remote working so that quality collection of audience data could be continued. Qualified survey teams To collect data … will ensure the quality of the surveys; a quiet space and good internet connection are required. Médiamétrie and the interviewer agree …