Results & Studies
20.07.2020
French people are masterfully orchestrating their digital media and entertainment practices
… of smartphones was a major change in practices by offering continuous internet access, with efforts being made to secure data and adapt the … have the ability to attract massive audiences. They are often joint audience for television: between 8 p.m. and 11 p.m., the majority of …
Results & Studies
17.04.2019
A suitable legal alternative checks the growth of piracy
… the expansion of legal video services that are meeting the needs of audiences. However, the opposite situation was observed in the field of … were on average 15.4 million “pirates” each month in France, i.e. one internet user in four. They used a computer, tablet or smartphone to … programmes, no matter which device they watched on; and the streaming audience hit a new high in 2018. Three in ten of these users downloaded …
News
11.04.2023
Local TV: a new impetus, with a diverse offer
… are visible everywhere, across all devices, aimed at reaching all audiences and which carry the voice of the regions. Local media are … which is still barely invested in by local TV channels, has a strong audience base. The strength of local TV channels is their identification … also assists local TV channels with their digital presence and Internet Video measurement tests have been initiated in this regard. …
Results & Studies
09.02.2018
JO PyeongChang 2018 : which potential ratings to expect ?
… during Prime Time Acces The 2014 Winter Olympics achieved a 20-year audience record: an average of 3.8 million viewers watched the events … share at 7:41 pm, when the results of the event were called. Female audiences establish a presence The Sochi Olympic Games attracted high … of the competition. A facility enhanced by online broadcasts On the Internet, the facility for watching live broadcasts on the francetvsport …
Results & Studies
23.06.2021
French West Indies, French Guiana and Réunion: consuming TV and radio via smartphones is well-established
… total, around 70% of French West Indians and Guianians accessed the internet on a daily basis across all devices. In Réunion, the figure was … the Digital Usage Observatory study, as well as the additional audience collection modules: Global TV and Global Radio, thus providing …
Results & Studies
23.11.2017
Women and Media
… with multimedia and digital leisure activities: contacts with the Internet have risen from 1.4 to 4.6 per day. Nevertheless, taking the … both men and women. And contrary to what we might think, the radio audience has had a slight female predominance over the last four years , …
Results & Studies
16.12.2021
Video gaming: an increasingly collective activity
… In 2021, there were 38.3 million gamers, or almost three-quarters of internet users (73%) aged 10 years and over. That figure was up two … lockdowns and the trend continued during 2021. Nearly three-fifths of internet users played on a daily basis. This trend was particularly … collaborative by definition since they are competitions. Frequently, audiences bring someone else along, and 46% of spectators of an esport …
Results & Studies
16.09.2020
Podcasts, audio contents with lots of potential
… who are looking for content that matches their interests. A wider audience is listening to these programmes, which cover an expanding … of audio available, as demonstrated by the development of podcasting. Audiences like having the ability to re-listen to radio programmes that … is increasing, and benefits from the strength of the medium: 21% of internet users listen to radio programmes every month after they have …
Results & Studies
06.09.2018
French overseas territories: a passion for the news
… media usage. We take a closer look at the news through Médiamétrie’s audience research (Métridom and complementary studies). Overseas … more than 9 out of 10 residents own a TV set (94%). Average daily audiences totalled over 1.7 million TV viewers aged 13 years and older, … Mayotte (equal to mainland France) and 4 hrs 23 mins in Guadeloupe. Internet usage has become widespread: ¾ of internet users ( 1) were …
Results & Studies
26.09.2018
Marketplace seeks trusted partners in online advertising
… to constant and rapid changes. How can we be certain that our target audience is being reached? What assurances exist about the quality of … for the digital audience. Bertrand Krug, Director of Médiamétrie's Internet Department stated: “ Nowadays, the internet is a channel that …
News
02.04.2020
Big Data technology driving talent at Médiamétrie
… measures to ensure business continuity through the health crisis. Audience measurement backed by agile method and cloud computing … involves producing audience measurement in television, radio, the internet and cinema, together with all the studies conducted into media, …
Results & Studies
26.06.2019
Young people: audio fans
… two fifths of 15-19 year olds (42.5%) listen to the radio via the internet, both for live broadcasts and catch-up. According to the Global Audio study, that figure exceeds the audience aged 15 years and older (40.3%). Above all, young people are …