4-screen TV/Video audiences & 3-screen Video by Brand Player

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4-screen TV/Video & 3-screen Video measure each screen’s contribution to the audience    

 

On 18 November, Médiamétrie launched on the French Tv market monthly 4-screen TV/Video & 3-screen Video audience results by Brand Player. Each subscriber gets its audience overall and by screen (TV and / or internet screens – computer, mobile screens) through its online distribution platform. Audience indicators – Monthly coverage / Unique monthly visitors, Extrapolated Cumulative Rate / Unique Daily Visitors, Extrapolated Average Rate, Individual Viewing Time, etc. – are presented by Brand Player by viewer profile over the major sociodemographic targets. For the 3-screen video, these analyses allow quantifying the contribution of mobile screens over the computer, and for the 4-screen TV, the contribution of internet screens over TV. The first results are proprietary. As a second step, Mediametrie will provide 4-screen audience results by channel that will be shared with the subscribers.

Confidence interval calculus

Sample size or target in the sample

n =

Proportion observed in the sample or on a target in the sample

p =

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

Test of significance of the differences between two proportions

Used to assess whether the difference between 2 proportions is significant at the 95% threshold

Proportion

Sample size

1st sample

%

2nd sample

%

Warning: only applies to a proportion. The Average Rate is an average of proportions and the Audience Share a ratio of proportions. This tool is provided for information purposes. It cannot be applied for professional purposes without further precautions.

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