Results & Studies
29.11.2023
Young People and Live Sports Boost Mobile Media Consumption
… programming is the reigning king of mobile consumption. Radio and Internet: Preferred Media for Mobility In France, over a third of audio … the car is the primary location for radio listening in terms of audience numbers, linked to professional activities: from Monday to …
Innovations
31.10.2016
How do we measure TV across 4 screens?
… Médiamétrie provides daily TV audience results across 4 screens: television, computer, smartphone and … Media usage is evolving as people now also watch television on Internet screens. Given its scientific and technological expertise, …
Results & Studies
14.09.2023
Monitoring changes in French people’s multimedia equipment and subscriptions is a necessity for Médiamétrie and the media ecosystem
… Temps de lecture : 3min 56s In order to carry out media audience measurements and study changes in public behaviour, Médiamétrie … equipment and service offerings . French households' access to the Internet , the multimedia equipment of these households and the services …
Results & Studies
21.12.2022
Online trading of second-hand goods confirms its strength
… interested in this phenomenon, which it analyses through the Total Internet Audience measurement and the Web Observatory study. Fashion leads the …
Innovations
21.11.2016
TV & Video audiences across all screens
… Médiamétrie reconciles its TV and Internet audience measurements for a 3 and 4-screen TV/Video …
Results & Studies
27.03.2024
Social media, instant messaging, emails, video conferencing… Communication in all its forms
… accounts, social media is a preferred means of communication on the Internet. According to the Web Observatory survey, the use of instant … significant role in communication » . According to the Total Internet Audience measurement 2 in France, every day, 61% of French people went …
Results & Studies
30.04.2024
15-24 year olds : intensive, individual, connected media practices
… of 15–24-year-olds (which is 6.6 million young people) went on the internet every day. On average, 15–24-year-olds spent 3 hours 50 minutes … media . For example, 15–24-year-olds account for two-thirds of the audience of BeReal, the French social media app launched in 2020. The …
Innovations
21.11.2016
4-screen TV/Video Audiences & 3-screen Video by Brand Player
… TV/Video & 3-screen Video measure each screen’s contribution to the audience On 18 November, Médiamétrie launched on the French Tv … Each subscriber gets its audience overall and by screen (TV and / or internet screens – computer, mobile screens) through its online …
Results & Studies
14.05.2020
The public and the media: a stronger link during confinement
… the strong link between the public and the media. As television and Internet audience measurements are automatic, they continued to operate during …
News
26.09.2019
The challenges of digital media planning
… the market is looking to make its operations more transparent. Internet audience measurement and its corollary, internet media planning, have an …
Results & Studies
14.11.2019
Improving our understanding of online video consumption
… To support this growth, Médiamétrie has devised an innovative video audience measurement covering all screen types. In this article, we will … tablet or computer. Video has come to be an essential part of the internet and it features prominently in the browsing habits of web …
Results & Studies
12.02.2020
Using data science to optimise ad targeting
… With the increased viewing of catch-up TV, the continuous rise in internet usage and the predominance of mobile phones, TV and internet … platforms and web and mobile sites which are aimed at highly specific audiences related to the product and the requirements of advertisers. … that brings together the members of a household, with a joint audience of over 40%. It is therefore useful to know the profiles of the …