Results & Studies
23.11.2017
Women and Media
… with multimedia and digital leisure activities: contacts with the Internet have risen from 1.4 to 4.6 per day. Nevertheless, taking the … both men and women. And contrary to what we might think, the radio audience has had a slight female predominance over the last four years , …
Results & Studies
16.12.2021
Video gaming: an increasingly collective activity
… In 2021, there were 38.3 million gamers, or almost three-quarters of internet users (73%) aged 10 years and over. That figure was up two … lockdowns and the trend continued during 2021. Nearly three-fifths of internet users played on a daily basis. This trend was particularly … collaborative by definition since they are competitions. Frequently, audiences bring someone else along, and 46% of spectators of an esport …
Results & Studies
16.09.2020
Podcasts, audio contents with lots of potential
… who are looking for content that matches their interests. A wider audience is listening to these programmes, which cover an expanding … of audio available, as demonstrated by the development of podcasting. Audiences like having the ability to re-listen to radio programmes that … is increasing, and benefits from the strength of the medium: 21% of internet users listen to radio programmes every month after they have …
Results & Studies
06.09.2018
French overseas territories: a passion for the news
… media usage. We take a closer look at the news through Médiamétrie’s audience research (Métridom and complementary studies). Overseas … more than 9 out of 10 residents own a TV set (94%). Average daily audiences totalled over 1.7 million TV viewers aged 13 years and older, … Mayotte (equal to mainland France) and 4 hrs 23 mins in Guadeloupe. Internet usage has become widespread: ¾ of internet users ( 1) were …
Results & Studies
26.09.2018
Marketplace seeks trusted partners in online advertising
… to constant and rapid changes. How can we be certain that our target audience is being reached? What assurances exist about the quality of … for the digital audience. Bertrand Krug, Director of Médiamétrie's Internet Department stated: “ Nowadays, the internet is a channel that …
Results & Studies
26.06.2019
Young people: audio fans
… two fifths of 15-19 year olds (42.5%) listen to the radio via the internet, both for live broadcasts and catch-up. According to the Global Audio study, that figure exceeds the audience aged 15 years and older (40.3%). Above all, young people are …
Results & Studies
03.08.2015
Sport's place in digital consumption in France
… was even better, as web users love sport. The wide availability of Internet-connected devices (computers, smartphones, tablets) allows … varied appreciably with the web user's sex and age. The computer audience's profile was more male: 56.3% of men compared to 43.7% of …
Results & Studies
28.02.2019
Video games now part of daily life
… corresponds to somewhat ‘mainstream’ gaming; it is used by a wide audience to pass the time, for example when waiting for public … audience. The figures speak for themselves: in 2018, nearly 3/4 of internet users aged 10 and over were ‘gamers’, i.e. 32.3 million …
Results & Studies
15.01.2020
Brands: customer experience innovation
… Marketing Association France. An informed and active consumer Today, internet users have access to multiple channels where they can find out … biggest converts to these apps: they make up nearly a third of their audience whereas this age group makes up less than one quarter of the …
Results & Studies
03.12.2020
Young fans of television in a digital world
… We are also measuring these uses through other studies, such as the Internet Video Audience study, in which YouTube participates alongside other video …
Results & Studies
31.05.2016
Digital technology, or the era of accelerated time
… time to at least 1 media or multimedia activity, 90% devote it to the internet, 59% to TV activities and 52% to the press. The internet and screens can help save time... which is then partly … Confronted with new practices encouraged by digital technology, audiences nevertheless preserve the feeling they control their time and …
Results & Studies
18.12.2018
TV content in Africa: local productions and international platforms
… Rules and Dancing with the Stars – all of which are hits with the audience. And the willingness of African countries to add to their … Al Moundir Laam (Al Aoula) follows the rebirth of a TV channel on the internet through the vision and the direction of its Managing Director. …